Digital Design for Print and Web (eBook)
352 Seiten
John Wiley & Sons (Verlag)
978-0-470-63918-4 (ISBN)
print and Web design
Any well-conceived print or Web design features the dynamic
interplay between visual artistry and technical skill. It becomes
important, therefore, for the designer to cultivate an aesthetic
eye as well as develop a high degree of computer savvy.
By combining basic theory with hands-on technique, Digital
Design for Print and Web takes the unique approach of uniting
two subjects traditionally approached separately into one complete
volume. As a result, you will gain a clearer understanding of the
entire creative process, from project management to working with
graphics to designing for print and, ultimately, the Web. In this
book, you'll find:
* Full-color text and illustrated, step-by-step instruction
supported by more than 75 video tutorials
* Coverage of professional software including the Adobe Creative
Suite
* A wide variety of inspirational images from well-known
designers
* Online full-length project assignments from entry level to
advanced
An ideal resource for design students or practitioners,
Digital Design for Print and Web will show you to how to
create more effectively and guide you on the path toward digital
design mastery.
JOHN DiMARCO, PhD, is Assistant Professor at St. John's University as well as creator and founder of PortfolioVillage.com. He is the author of Web Portfolio Design and Applications and Computer Graphics and Multimedia: Applications, Problems, and Solutions.
Preface.
Acknowledgments.
Part One Theory and Principles.
Chapter 1 Communication Goals.
Chapter Objectives.
What Is Graphic Communication?
Information.
What Is Information?
Principles and Goals: Design for Information.
Persuasion.
What Is Persuasion?
Principles and Goals: Design for Persuasion.
Education.
What Is Education?
Principles and Goals: Design for Education.
Entertainment.
What Is Entertainment?
Principles and Goals: Design for Entertainment.
References.
Notes.
Chapter 2 Design: Definition and Devices.
Chapter Objectives.
Design as a Problem-Solving Tool.
What Is Design?
Design Devices.
Space, Format, and Structure.
References.
Chapter 3 Design: Elements and Principles.
Chapter Objectives.
The Visual Pieces.
Line.
Shape.
Texture.
Value.
Color.
Type and Typography.
Design Principles.
Evaluating and Critiquing Your Work.
References.
Chapter 4 Conceptualization and Planning.
Chapter Objectives.
Inspiration.
Seven-Step Design Process.
Identify.
Research.
Target.
Conceptualize.
Create.
Revise.
Evaluate.
Digital Design Project Types.
Possibilities.
Annual Reports and Business Reports.
Announcements, Invitations, and Postcards.
Advertising.
Books.
Brochures and Collateral.
Calendars.
Catalogs.
Direct Mail and Direct Response.
Environmental Graphics.
Internet Design.
Letterhead and Stationery (Corporate Identity).
Logos.
Newsletters.
Packaging.
POP, Signs, and Billboards.
Posters.
Publication Design.
References.
Part Two Techniques.
Chapter 5 Raster Graphics.
Chapter Objectives.
Digital Imaging and Raster Graphics.
Raster Graphics for Print and Web.
Raster Graphics Techniques.
Document Setup.
Layers and Compositing.
Selections.
Masks.
Color.
Shape Basics.
Retouching Basics.
Type in Digital Imaging Applications.
Bitmap Filters.
Layer Effects.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 6 Vector Graphics.
Chapter Objectives.
Digital Illustration and Vector Graphics.
Vector Graphics for Print and Web.
Vector Graphics Techniques.
Document Setup.
Layers and Templates.
Color.
Shapes and Paths.
Typography.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 7 Digital Page Layout for Print.
Chapter Objectives.
Page Layout Techniques.
Document Setup.
Using Color.
Text and Typography.
Working with Images.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 8 Web Site Design and Development.
Chapter Objectives.
Creating a Web Site.
The Design and Development Process.
Web Design and Development Techniques.
Web Design and Graphics Techniques.
Web Development Techniques.
Behaviors.
Uploading Files to the Internet.
Design Assignment.
Online Movie Lessons.
Bibliography.
Figure Credits.
Index.
Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.
| Erscheint lt. Verlag | 18.5.2010 |
|---|---|
| Sprache | englisch |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Web / Internet ► Web Design / Usability | |
| Technik ► Architektur | |
| Schlagworte | Design • Grafikdesign • Graphic Design |
| ISBN-10 | 0-470-63918-0 / 0470639180 |
| ISBN-13 | 978-0-470-63918-4 / 9780470639184 |
| Haben Sie eine Frage zum Produkt? |
PDF (Adobe DRM)Größe: 24,0 MB
Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine
Geräteliste und zusätzliche Hinweise
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich
