SAP CRM: Technical Principles and Programming

Stephen Johannes (Autor)

Buch | Hardcover

440 Seiten

2013
SAP Press (Verlag)
978-1-59229-439-8 (ISBN)

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If you've ever had to work on the SAP CRM backend, this book is the resource you've been waiting for. You'll establish a working knowledge of SAP CRM architecture, and then learn how to use the development tools and options that SAP provides to tailor the system. You'll also follow a simple development example throughout the book that will help you apply the programming logic you've learned to real-world situations. 1. SAP CRM Basics: Build an essential SAP CRM foundation: learn about technical design, data modeling and BAdIs, and development tools and techniques. 2. Data Modeling Tools: Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements without coding. 3. Code Logic: Find the code you need to effectively work with SAP CRM, and also learn detailed coding logic to be able to create your own code. 4. Configuration and Enhancements: Learn how to input business logic with the BTE framework, enhance the open channel for Campaign Management, and much more. 5. Common Enhancement Requests: Understand the requests that businesses commonly make in sales, service, marketing, and analytic processes, and learn how to modify the SAP CRM system with the right tools to fix these gaps. Highlights include:

Data model
Business partners
XIF adapter
Business transaction event framework
Post Processing Framework (PPF)
Application Enhancement Tool
One order framework
Custom code and enhancements
Data extraction and loading
BAdIs and function modules
Reporting and analysis

Stephen Johannes is a system analyst who currently supports a productive SAP CRM implementation for a large specialty chemical company in the United States. He graduated from the University of Missouri-Columbia. He has worked with the SAP CRM solution as a developer providing enhancements to the standard platform for SAP customers since 2001 in both consulting and application support roles. During this time frame, he has gradually become a functional/technical resource on SAP CRM and will claim that he only codes when necessary or is just in the mood. Stephen is also a moderator on the SAP Community Network (SCN) for the Customer Relationship Management Space since 2009 and has been actively answering questions off and on since 2005 on SCN. He was recognized in 2009 as an SAP Mentor for his contributions to the SAP ecosystem through SCN and remained active as an SAP Mentor until early 2012. He's currently looking at rejoining the SAP Mentor program in 2013. To make sure that his life is busy 24/7, he's currently married to his wife Karon and is the proud father of two children: Emily and Zachary. He's an avid St. Louis Cardinals and Mizzou Tigers Fan. In addition to watching sports, he's a slow but steady recreational runner who enjoys running outdoors when the weather permits. You can reach Stephen via Twitter @sjohannes.

Acknowledgments
Introduction
Understanding the Basic Architecture of SAP CRM
Defining Customer Relationship Management
Reasons for a Separate SAP CRM System
Technical Landscape of SAP CRM
Summary
The SAP CRM Data Model
Data Model Background
Business Partners
Products
One Order: SAP Business Transaction
Marketing Attributes
Summary
Data Model Extension Techniques
Easy Enhancement Workbench
Application Enhancement Tool
Manual Enhancements: Don't Try This at Home
Marketing Attributes
Product Master Attribute Sets
Summary
Business Transaction Event Framework
Introduction to the Business Transaction Event Framework
The Three Main Components of the Business Transaction Event Framework
Standard Delivered Events
Event Trace
Creating an Event Module
Summary
Data Extraction and Loading with the XIF Adapter
Introduction to the XIF Adapter
Loading Data via the XIF Adapter and the Legacy System Migration Workbench
Loading Data via XIF and Custom Code
Extracting Data via the XIF Adapter
Summary
The Post Processing Framework: Output and Actions
Introduction to the Post Processing Framework (PPF)
Customizing
Action Scheduling
Using Actions for Nonoutput Tasks
Summary
Common Enhancement Requests in Sales and Service
Requiring Fields in a Business Transaction
Defaulting Values in a Business Transaction
Custom Date Rules
Partner Determination Access Rules
Organization Model Access Rules
Summary
Common Enhancement Requests in Marketing
External List Management BAdI
Open Channel BAdI for Campaign Execution
Summary
Common Enhancements in Analytics and Reporting
SAP NetWeaver BW Data Source Enhancements via BAdIs
Interactive Reporting Enhancements
Displaying Custom Reports Using the Transaction Launcher
Summary
When All Else Fails
Implicit Enhancements
Core Modifications
Community Resources
Summary
Appendices
Common Mistakes When Setting Up an SAP CRM Development System
The Author
Index

Erscheint lt. Verlag	25.6.2013
Reihe/Serie	SAP PRESS Englisch
Verlagsort	Maryland
Sprache	englisch
Maße	175 x 229 mm
Themenwelt	Mathematik / Informatik ► Informatik ► Netzwerke
	Mathematik / Informatik ► Informatik ► Programmiersprachen / -werkzeuge
	Informatik ► Weitere Themen ► SAP
Schlagworte	Backend • Business Transaction Even framework • data model • Marketing enhancements • Print output • Reporting an analysis • Sales/service • SAP CRM • SAP Customer Relationship Management • XIF Adapter
ISBN-10	1-59229-439-1 / 1592294391
ISBN-13	978-1-59229-439-8 / 9781592294398
Zustand	Neuware