Persuasive Recommender Systems

Conceptual Background and Implications

Kyung-Hyan Yoo, Ulrike Gretzel, Markus Zanker (Autoren)

Buch | Softcover

59 Seiten

2012
Springer-Verlag New York Inc.
978-1-4614-4701-6 (ISBN)

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Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

Introduction.- Theoretical Background.- Source Factors.- Message Factors.- Receiver and Context Factors.- Discussion.- Implications for Recommender System Design.- Directions for future research.

Erscheint lt. Verlag	17.8.2012
Reihe/Serie	SpringerBriefs in Electrical and Computer Engineering
Zusatzinfo	9 Illustrations, black and white; VI, 59 p. 9 illus.
Verlagsort	New York, NY
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Informatik ► Datenbanken ► Data Warehouse / Data Mining
Themenwelt	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
ISBN-10	1-4614-4701-1 / 1461447011
ISBN-13	978-1-4614-4701-6 / 9781461447016
Zustand	Neuware