Enterprise Management with SAP SEM™/ Business Analytics (eBook)

Marco Meier, Werner Sinzig, Peter Mertens (Autoren)

eBook Download: PDF

2006 | 2nd ed. 2005
XI, 220 Seiten
Springer Berlin (Verlag)
978-3-540-24735-7 (ISBN)

Infos

In order to make strategy happen there is a need for powerful management information systems. SAP focuses on the application of modern business administration concepts, e.g. Value Based Management, the Balanced Scorecard, the Management Cockpit or flexible planning methods.

The book describes the methodology and implementation of a powerful tool for enterprise management. Practical examples show how SAP Strategic Enterprise Management/Business Analytics (SAP SEM/BA) can help to improve cross functional planning, reporting and analyzing. SAP SEM/BA is a leading edge IT-solution for top management and related departments in large enterprises and groups. It demonstrates the state of the art of modern management information and decision support systems.

Inhalt

Foreword to the Second Edition 5
Foreword to the First Edition 5
Table of Contents 8
1 Current Problems and Requirements 11
1.1 Current Problems 11
1.2 Requirements 17
2 Business Management Background 19
2.1 Tasks of Strategic and Operational Enterprise Management 19
2.2 Value-Based Management 28
2.3 Stakeholder Approach 37
2.4 Customer Relationship Management 38
2.5 Risk Management 40
3 Business Management Instruments 45
3.1 Instruments for Strategic Enterprise Management 45
3.2 Instruments for Operational Enterprise Management 55
3.3 Instruments for Combined Strategic and Operational Enterprise Management 62
4 Information Technology Instruments 77
4.1 Data Warehouse (Information Warehouse) 77
4.2 Online Analytical Processing (OLAP) 79
4.3 Business Intelligence 81
4.4 Analytical Application Systems 83
4.5 Internet 85
4.6 Personalized Enterprise Portals 86
5 Components of the SAP Solution 87
5.1 General Overview 87
5.2 Strategic Enterprise Management 95
5.3 Business Analytics 152
6 Case Studies 183
6.1 Empresas Polar 183
6.2 Henkel Surface Technologies 187
6.3 Norwegian Defense 190
6.4 Siemens 193
7 Conclusion 197
7.1 Interview with David P. Norton 197
7.2 Summary and Outlook 201
Abbreviations and Acronyms 205
Bibliography 209
Glossary 217
Index 223

Produkt-Details

• Erscheint lt. Verlag: 30.3.2006
• Reihe/Serie: SAP Excellence
• Reihe/Serie: SAP Excellence
• Zusatzinfo: XI, 220 p.
• Verlagsort: Berlin
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik
• Themenwelt: Wirtschaft ► Allgemeines / Lexika
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Schlagworte: Balanced Scorecard • Budgeting • business • Business Analytics • Business Intelligence • Business Performance Management • Controlling • Decision support system • Enterprise Management • information system • Information Technology (IT) • linear optimization • Management • Planning • SAP • SAP SEM/BA • Strategic Enterprise Management • Strategy • Top management • Value Based Management
• ISBN-10: 3-540-24735-1 / 3540247351
• ISBN-13: 978-3-540-24735-7 / 9783540247357