How to Make Money Using Etsy

A Guide to the Online Marketplace for Crafts and Handmade Products

Timothy Adam (Autor)

Buch | Softcover

240 Seiten

2011
John Wiley & Sons Inc (Verlag)
978-0-470-94456-1 (ISBN)

Artikel merken

In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:

Establish your Etsy shop
Effectively photograph your products
Post your products to optimize visibility and increase sales
Brand your business
Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business

Timothy Adam teaches people how to use Etsy.com through his website Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.

Preface. Introduction.

Chapter 1 All About Etsy.

Etsy Defined - Etsy terms you should know.

The Etsy Community.

Chapter 2 Getting To Know You and Your Product.

Basic product questions.

Marketing and Branding.

General Online Selling.

Product Research.

Google Trends.

eBay Pulse.

Etsy Search.

Chapter 3 Your Etsy Shop Set up.

SEO Defined.

Keyword Research.

Working through Your Etsy.

Chapter 4 Listing Your First Item.

Where is the Etsy title tag found?

Shipping.

Uploading pictures.

Chapter 5 Four-Step Game Plan For More Views.

Etsy Forums.

Blogging.

Twitter.

Facebook.

Chapter 6 Advanced SEO For Your Etsy Shop.

Keyword research and placement.

Competition.

Global Monthly Searches.

Key Phrase Evaluation.

Increasing your Google Rank with Quality Backlinks.

Chapter 7 Handmade Blogging Essentials.

Essentials for Blogging in the Handmade Scene.

20 Tips for Handmade Blogging Success.

Top Blogger Interview Sum-up.

20 Tips Expanded.

Chapter 8 Twitter For Etsy Sellers.

Quick Twitter Terms You Should Know.

Quick Twitter Overview..

Chapter 9 Facebook For Handmade.

Facebook Stats.

Facebook Terms.

Fan Page versus Personal Profile.

Fan Page versus Facebook Groups.

Promoting Your Products and Links on Facebook.

FacebookInsights.

Promoting Your Facebook Fan Page.

Final Words.

Chapter 10 Top Etsy Seller Interviews.

Conclusion.

About the Author.

Index.

Erscheint lt. Verlag	1.4.2011
Zusatzinfo	Screen captures: 118 B&W, 0 Color
Verlagsort	New York
Sprache	englisch
Maße	150 x 229 mm
Gewicht	302 g
Themenwelt	Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten
	Mathematik / Informatik ► Informatik ► Web / Internet
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-470-94456-0 / 0470944560
ISBN-13	978-0-470-94456-1 / 9780470944561
Zustand	Neuware