MDM for Customer Data

Optimizing Customer Centric Management of Your Business

Kelvin K. A. Looi (Autor)

Buch | Softcover

100 Seiten

2009
MC Press, LLC (Verlag)
978-1-58347-350-4 (ISBN)

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Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers.

Erscheint lt. Verlag	1.11.2009
Verlagsort	Texas
Sprache	englisch
Maße	152 x 229 mm
Gewicht	141 g
Themenwelt	Informatik ► Datenbanken ► Data Warehouse / Data Mining
ISBN-10	1-58347-350-5 / 1583473505
ISBN-13	978-1-58347-350-4 / 9781583473504
Zustand	Neuware