Tourists and Trade
Roadside Craftsmen and the Highway Transforming Craft
Seiten
2023
State University of New York Press (Verlag)
978-1-4384-9331-2 (ISBN)
State University of New York Press (Verlag)
978-1-4384-9331-2 (ISBN)
How two roadside craft shops in upstate New York transformed American crafts into a fine art.
Finalist for the 2023 Foreword INDIES Book of the Year Award in the Regional category
Amid the economic turmoil of the Great Depression, in 1929, Clarence Wemett, an upstate New York petroleum merchant, underwrote a craft shop bordering U.S. Route 20 and, a few years later, a different one 15 miles away. At precisely the wrong time for such things to happen, the improbable idea of selling discretionary goods targeted to a consumer market characterized by 25 percent unemployment at a rural highway's roadside achieved traction: the first shop was in business for a quarter century, the second for nearly 40 years. More significant than their surprising longevity is the shops' long-lasting contribution to a nascent, national movement that spans crafts personally created for individual use to the commercial work that sees craft elevated to a fine art—craft objects moved from pantry shelves to museum vitrines and craftworkers from hobbyists to professionals. The roadside shops introduced a business model that, 70 years later, is widely experienced on a very different but equally "super" highway, the Internet, and their story is a chapter in the pre-history of the modern crafts movement.
Finalist for the 2023 Foreword INDIES Book of the Year Award in the Regional category
Amid the economic turmoil of the Great Depression, in 1929, Clarence Wemett, an upstate New York petroleum merchant, underwrote a craft shop bordering U.S. Route 20 and, a few years later, a different one 15 miles away. At precisely the wrong time for such things to happen, the improbable idea of selling discretionary goods targeted to a consumer market characterized by 25 percent unemployment at a rural highway's roadside achieved traction: the first shop was in business for a quarter century, the second for nearly 40 years. More significant than their surprising longevity is the shops' long-lasting contribution to a nascent, national movement that spans crafts personally created for individual use to the commercial work that sees craft elevated to a fine art—craft objects moved from pantry shelves to museum vitrines and craftworkers from hobbyists to professionals. The roadside shops introduced a business model that, 70 years later, is widely experienced on a very different but equally "super" highway, the Internet, and their story is a chapter in the pre-history of the modern crafts movement.
Bruce A. Austin is Professor in the School of Communication at the Rochester Institute of Technology. He is the author of A Symbiotic Partnership: Marrying Commerce to Education at Gustav Stickley's 1903 Arts & Crafts Exhibitions and Frans Wildenhain, 1950–75: Creative and Commercial Ceramics at Mid-Century; and editor of Imagine This! RIT's Innovation + Creativity Festival.
List of Illustrations
Acknowledgments
Introduction
1. A Short, Pretty Straight Road
2. See-It-Made
3. Sheltered Space
4. Tap, Tap, Tap
5. The Business Plan
6. Drivers
7. Passengers and Passages
8. Billboards
9. Less Copper, More Shoppe
10. No Shortcuts
Conclusion
Notes
References
Index
| Erscheinungsdatum | 11.07.2023 |
|---|---|
| Zusatzinfo | Total Illustrations: 24 |
| Verlagsort | Albany, NY |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 227 g |
| Themenwelt | Kunst / Musik / Theater ► Kunstgeschichte / Kunststile |
| Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten | |
| Sachbuch/Ratgeber ► Geschichte / Politik ► Regional- / Landesgeschichte | |
| Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte | |
| ISBN-10 | 1-4384-9331-2 / 1438493312 |
| ISBN-13 | 978-1-4384-9331-2 / 9781438493312 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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