Graphic Design Essentials

With Adobe Software

Professor Joyce Walsh (Autor)

Buch | Softcover

224 Seiten

2020 | 2nd edition
Bloomsbury Visual Arts (Verlag)
978-1-350-07504-7 (ISBN)

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Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you’re learning them so they become second nature.

Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals.

This new edition includes:

- Coverage of Adobe Illustrator, Photoshop and InDesign
- Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia
- Smaller supporting activities alongside major project exercises
- New design formats, including apps and infographics
- Downloadable resources to use within the software instruction

Joyce Walsh is a Professor at Boston University, USA.

Preface
Introduction

1. Graphic Design is Everywhere
Analyze Design
Design Analysis: Environmental Graphics
Introduction to Adobe Photoshop
Design + Software Skills 1: Photoshop Layers, Lasso, ImageAdjustments
Major Points Summary
Software Skills Summary
Recommended Readings

2. The Elements of Design
Creating Powerful Designs
Design Analysis: Elements of Design
Color
Introduction to Adobe Illustrator
Design + Software Skills 2.1: Illustrator Drawing
Design + Software Skills 2.2: Photoshop Vector vs. Raster Images
Photoshop Filters
Design Analysis: Complementary Color Grids
Design + Software Skills 2.3: Illustrator Color and Drawing
Major Points Summary
Software Skills Summary
Recommended Readings

3. Typography
Identifying Typefaces and Making Hard Choices
Type Types: Serif Style Categories
Beyond Serifs
Formats
Type Tips
Adobe Illustrator Type and Advanced Tools
Design + Software Skills 3.1: Illustrator Typography Tools
Design Project 1: Lyrical Layouts
Design + Software Skills 3.2: Illustrator Shape and Type on a Path
Design + Software Skills 3.3: Illustrator Pen and Fill a Shape with Type
Design + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on Paths
Design + Software Skills 3.5: Illustrator Vertical Type Tool and Convert Type to Shapes
Design Project 2: Slang Type
Design Project 3: Lyrical Layouts
Major Points Summary
Software Skills Summary
Recommended Readings

4. Images
Attracting an Audience
Illustration
Photography
Image Resolutions
File Formats
Acquiring Digital Images
Design + Software Skills 4.1: Image Banks and Photoshop Good Crop, Bad Crop
Design + Software Skills 4.2: Photoshop Crop, Image Size and Resolution, Dodge and Burn
Design + Software Skills 4.3: Photoshop Image Adjustments, Selection Tools, Hue/Saturation
Major Points Summary
Software Skills Summary
Recommended Readings

5. Layouts
Capturing the Audience and Enhancing Communication
Path Layouts
Visual Hierarchy
Design Analysis: Path Layout
Introduction to Adobe InDesign
Design + Software Skills 5.1: InDesign Place Image and Path Layout
Design Project 4: Path Layout Advertisement
Gestalt Theory
Grid Layouts
Design + Software Skills 5.2: InDesign Grid Layout
Major Points Summary
Software Skills Summary
Recommended Readings

6. Logos
Simple but Complex
Types of Logos
Flexible Systems
Design Analysis: Logotypes
The Creative Process
Design + Software Skills 6: Illustrator Convert Type to Outlines, Redraw Letters, and Place Symbols
Design Project 5: Logo Design
Major Points Summary
Software Skills Summary
Recommended Readings

7. Visual Themes
Putting it all Together
Visual Hierarchy
Editorial Themes
Design Analysis: Album Cover Design
Design + Software Skills 7: InDesign Advanced Images, Type, and Layout
Design Project 6: Album Cover and Tour Poster Designs
Major Points Summary
Software Skills Summary
Recommended Readings

8. Appendix
Keyboard Shortcuts
Glossary
Credits
Color Connotations
Bibliography and Recommended Readings
Index
Acknowledgments

Erscheinungsdatum	30.10.2020
Zusatzinfo	400 colour illus
Verlagsort	London
Sprache	englisch
Maße	189 x 246 mm
Gewicht	632 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	1-350-07504-3 / 1350075043
ISBN-13	978-1-350-07504-7 / 9781350075047
Zustand	Neuware