Everyday Fashions of the Thirties As Pictured in Sears Catalogs (eBook)

Stella Blum (Herausgeber)

eBook Download: EPUB

2012
144 Seiten
Dover Publications (Verlag)
978-0-486-13256-3 (ISBN)

Infos

Hundreds of authentic images reflect a mood of economic austerity. Over 130 fully illustrated pages from Sears catalogs offer historically accurate pictures of what men, women, and children wore throughout the decade.

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For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "e;Thrift is the spirit of the day. Reckless spending is a thing of the past."e;You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

Produkt-Details

• Erscheint lt. Verlag: 12.7.2012
• Reihe/Serie: Dover Fashion and Costumes
• Sprache: englisch
• Maße: 230 x 230 mm
• Themenwelt: Kunst / Musik / Theater ► Antiquitäten
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Sammeln / Sammlerkataloge
• Themenwelt: Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
• Schlagworte: 18th century • 1920s • 1930s • Accessories • Altman • american fashion • books on 18th centuries • books on 1920s • books on 1930s • books on accessories • books on american fashions • books on cloths • books on color plates • books on costume designers • books on costume designs • books on costumes • books on costumings • books on coutures • books on department stores • books on designs • books on dresses • books on evening gowns • books on everyday americans • books on everyday clothes • books on fashion magazines • books on fashion plates • books on fashions • books on french fashions • books on frocks • books on fur coats • books on galeries • books on hairstyles • books on hats • books on jewelries • books on men 's wears • books on menswears • books on metropolitan museums • books on models • books on outerwears • books on period clothes • books on period fashions • books on prices • books on sears catalogues • books on sixties • books on thirties • books on twenties • books on undergarments • books on vintage clothings • books on waistlines • cloths • color plates • costume design • costume designers • costumer • Costumes • costuming • Couture • Department Store • Designs • dressed • dresses • evening gowns • everyday american • everyday clothes • fashion magazines • fashion plates • fashions • french fashion • frocks • fur coats • Galerie • Hairstyles • hats • hemlines • Jewelry • men's wear • menswear • Metropolitan Museum • Models • outerwear • period clothes • period fashion • Prices • reproduced • sears catalogue • Sixties • thirties • Twenties • undergarments • vintage clothing • waistlines • women wore • worn
• ISBN-10: 0-486-13256-0 / 0486132560
• ISBN-13: 978-0-486-13256-3 / 9780486132563