Everyday Fashions of the Twenties (eBook)

As Pictured in Sears and Other Catalogs

Stella Blum (Herausgeber)

eBook Download: EPUB

2012
156 Seiten
Dover Publications (Verlag)
978-0-486-13409-3 (ISBN)

Infos

Accurate record of actual dress of the Roaring Twenties in over 150 pages of mail-order catalogs, selected and with text by Stella Blum. Over 750 illustrations, captions.

---

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s.Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages — comprising over 750 illustrations with original captions — gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "e;bobbed"e; hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos.You'll find here a marvelous panorama of "e;smart,"e; "e;modish,"e; "e;chic,"e; "e;stylish,"e; and "e;ultra fashionable"e; apparel, as well as more traditional garments: for women and "e;misses"e; there are Middy blouses, Russian boots modeled by Gloria Swanson, "e;Bob"e; hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions — shirts, ties, suits, sweaters, and sports clothes — become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well.For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture — unspoiled by recent myths about the Roaring Twenties — of how average people really dressed in the jazz age.

Produkt-Details

• Erscheint lt. Verlag: 4.7.2012
• Reihe/Serie: Dover Fashion and Costumes
• Sprache: englisch
• Maße: 230 x 230 mm
• Themenwelt: Kunst / Musik / Theater ► Antiquitäten
• Themenwelt: Sachbuch/Ratgeber ► Freizeit / Hobby ► Sammeln / Sammlerkataloge
• Themenwelt: Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
• Schlagworte: 1920s • 20's • Accessories • Altman • books on 1920s • books on accessories • books on catalogues • books on charles williams • books on coats • books on corsets • books on costume designers • books on costumes • books on coutures • books on department stores • books on dresses • books on evening gowns • books on fashion magazines • books on fashion plates • books on fashions • books on flappers • books on garments • books on hautes • books on mavens • books on men 's clothings • books on middies • books on millineries • books on models • books on outfits • books on prices • books on reference materials • books on roebuck • books on sears catalogs • books on sixties • books on stockings • books on suits • books on twenties • books on undergarments • books on waistlines • catalogue • Charles Williams • coats • corsets • costume designers • Costumes • Couture • Department Store • dresses • evening gowns • fashion magazines • fashion plates • fashions • Flappers • garments • haute • hemlines • mavens • men's clothing • middy • Millinery • Models • necking • OUTFITS • Prices • Reference Materials • Roebuck • sears catalogs • Sixties • skimpy • skirts • Stockings • Suits • Twenties • undergarments • up-to-the-minute • waistlines • wore • worn • year-by-year
• ISBN-10: 0-486-13409-1 / 0486134091
• ISBN-13: 978-0-486-13409-3 / 9780486134093