Design Management
Routledge (Verlag)
978-1-138-64806-7 (ISBN)
This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.
With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
Sotiris T. Lalaounis is a Lecturer in Marketing and Design Management in the Department of Organisation Studies at the University of Exeter Business School. Following a postgraduate degree in Design and Digital Media from the University of Edinburgh, he worked in design consultancies, and earned his PhD in Design Management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis investigated business development issues in the creative industries, and his current research interests include organisational paradoxes, ambidexterity, and creative firms.
TABLE OF CONTENTS
Introduction: Design Management and the Creative Economy
Design Research: Framing the design problem and identifying design opportunities
Incorporating design thinking into the organisational DNA
Strategic design management: Developing the design strategy
Understanding individual and organisational creativity
Organising for design innovation: Organisational paradoxes and ambidexterity
Human experiences and design management
Human-centred design: Co-creation and design management
Design consultancies as professional service firms
Conclusion: Leading through design
| Erscheinungsdatum | 30.01.2018 |
|---|---|
| Zusatzinfo | 8 Tables, black and white; 53 Line drawings, black and white; 23 Halftones, black and white; 76 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Gewicht | 680 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-138-64806-X / 113864806X |
| ISBN-13 | 978-1-138-64806-7 / 9781138648067 |
| Zustand | Neuware |
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