Attraction of Knowledge Celebrities
Routledge (Verlag)
978-1-032-66945-8 (ISBN)
With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms.
The book will be valuable to scholars, students, and practitioners in information, communication and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy and knowledge management.
Xiaoyu Chen is Assistant Professor of Information Resources Management at Shanghai University, China. His research interests include “3U”—user information behavior, user cyberpsychology and user-generated content, particularly in the context of digital technologies.
Introduction Part I Knowledge Celebrities: Who Are They? 1. What we know and don’t know about knowledge celebrities 2. Related literature and theoretical lens 3. Collecting and analyzing data on knowledge celebrities Part II Why Are Knowledge Celebrities Attractive to Users? 4. Self-portraits of knowledge celebrities 5. Mixed-method design to study perceived attractiveness of knowledge celebrities 6. Three significant antecedents of perceived attractiveness of knowledge celebrities Part III Why Are Users Willing to Pay for Knowledge? 7. Mixed-method design to study users’ willingness to pay for knowledge 8. From attraction to attachment: direct and indirect effects on users’ willingness to pay for knowledge 9. What’s next for research on knowledge celebrities?
| Erscheinungsdatum | 03.01.2024 |
|---|---|
| Reihe/Serie | China Perspectives |
| Zusatzinfo | 34 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 640 g |
| Themenwelt | Geisteswissenschaften ► Geschichte |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| ISBN-10 | 1-032-66945-4 / 1032669454 |
| ISBN-13 | 978-1-032-66945-8 / 9781032669458 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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