The Creative Process

An Ethnographic Analysis

Arthur Asa Berger (Autor)

Buch | Hardcover

160 Seiten

2021 | Unabridged edition
Cambridge Scholars Publishing (Verlag)
978-1-5275-7423-6 (ISBN)

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This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity. It also includes short “inserts” by a communications scholar, a psychiatrist, a psychoanalyst, a semiotician, a humor scholar, and a media scholar offering their perspectives on the subject. The book relates creativity to humor, deals with the way Freud’s and Marx’s ideas can be applied to humor, and discusses many aspects of everyday life such as smart speakers, TikTok, hairstyles, bagels, and personal taste. It argues that creativity is not limited to a small number of people in the arts, but that everyone is, to varying degrees, creative. An unusual feature of the book is that it offers notes from the author’s journal to show his thinking processes in writing the book.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than 100 articles and numerous books on media, popular culture, humor, and American culture, including Ads, Fads and Consumer Culture, Brands and Cultural Analysis, Shop ‘til You Drop, and Marketing and American Consumer Culture.

Erscheinungsdatum	02.11.2021
Verlagsort	Newcastle upon Tyne
Sprache	englisch
Maße	148 x 212 mm
Themenwelt	Geisteswissenschaften ► Philosophie ► Erkenntnistheorie / Wissenschaftstheorie
Themenwelt	Sozialwissenschaften
ISBN-10	1-5275-7423-7 / 1527574237
ISBN-13	978-1-5275-7423-6 / 9781527574236
Zustand	Neuware