Winning in China (eBook)

8 Stories of Success and Failure in the World's Largest Economy

Lele Sang, Karl Ulrich (Autoren)

eBook Download: EPUB

2021
190 Seiten
Wharton School Press (Verlag)
978-1-61363-107-2 (ISBN)

Autor

Lele Sang is Global Fellow at the Wharton School of the University of Pennsylvania. A former journalist and editor, she has worked for the Beijing News and Caijing Magazine covering business and politics. She was also a visiting scholar at UC Berkeley, Graduate School of Journalism. She holds an MPA degree from the University of Pennsylvania. Karl T. Ulrich is Vice Dean of Entrepreneurship and Innovation and the CIBC Professor of Entrepreneurship and e-Commerce at the Wharton School of the University of Pennsylvania. His recent work focuses on innovation strategy, with a particular emphasis on innovation in China. He is the co-author of Product Design and Development (7th Edition, McGraw-Hill, 2019) and of Innovation Tournaments (Harvard Business Press, 2009). Ulrich holds bachelor's, master's, and doctoral degrees in mechanical engineering from MIT.

Produkt-Details

• Erscheint lt. Verlag: 19.1.2021
• Verlagsort: Philadelphia
• Sprache: englisch
• Themenwelt: Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
• Schlagworte: business expansion into China • Business history • China • Chinese market • Doing Business in China • entry into Chinese market • failed foreign businesses in China • foreign companies • International business • overseas market • successful foreign businesses in China
• ISBN-10: 1-61363-107-3 / 1613631073
• ISBN-13: 978-1-61363-107-2 / 9781613631072