The Beatles and Economics
Entrepreneurship, Innovation, and the Making of a Cultural Revolution
Seiten
2020
Routledge (Verlag)
978-1-138-36352-6 (ISBN)
Routledge (Verlag)
978-1-138-36352-6 (ISBN)
The Beatles and Economics examines the most influential popular music act of the 20th century using the lens of economic analysis. Economics provides the prism for explaining why their success, while legendary, is not mythic. This text is of interest to anyone interested in the economic dynamics that shape cultural change.
The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up?
The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success—while legendary in scale—is not mythic. This book explores how the band’s commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post-World War II. It examines how the Beatles’ time in Hamburg is best understood as an investment in human capital, and why the entrepreneurial growth mindset was critical to establishing a scalable market niche and sustaining the Beatles’ ability to lead and shape emerging markets in entertainment and popular music. Later chapters consider how the economics of decision making and organizational theory helps us to understand the band’s break-up at its economic peak.
This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change.
The Beatles are considered the most influential popular music act of the twentieth century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did the Beatles become so successful? What factors contributed to their success? Why did they break up?
The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success—while legendary in scale—is not mythic. This book explores how the band’s commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post-World War II. It examines how the Beatles’ time in Hamburg is best understood as an investment in human capital, and why the entrepreneurial growth mindset was critical to establishing a scalable market niche and sustaining the Beatles’ ability to lead and shape emerging markets in entertainment and popular music. Later chapters consider how the economics of decision making and organizational theory helps us to understand the band’s break-up at its economic peak.
This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change.
Samuel R. Staley, PhD, is director of the DeVoe L. Moore Center in the College of Social Sciences and Public Policy at Florida State University, USA, where he teaches economics and social entrepreneurship.
1 The black swan of popular music? 2 Liverpool start-up 3 Innovation, entrepreneurship, and the growth mindset 4 How private markets enabled Sgt. Pepper’s band to play 5 Breaking up is hard to do … or is it? 6 A second coming?: Lessons from the Rolling Stones and the Beach Boys 7 Economic reflections from the afterlife
| Erscheinungsdatum | 27.03.2020 |
|---|---|
| Reihe/Serie | Routledge Economics and Popular Culture Series |
| Zusatzinfo | 4 Line drawings, black and white; 4 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 453 g |
| Themenwelt | Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika |
| Geschichte ► Teilgebiete der Geschichte ► Wirtschaftsgeschichte | |
| Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-138-36352-9 / 1138363529 |
| ISBN-13 | 978-1-138-36352-6 / 9781138363526 |
| Zustand | Neuware |
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