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Applied Communication Research Methods - Michael Boyle, Mike Schmierbach

Applied Communication Research Methods

Getting Started as a Researcher
Buch | Hardcover
460 Seiten
2019 | 2nd edition
Routledge (Verlag)
978-0-367-17871-0 (ISBN)
CHF 359,95 inkl. MwSt
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A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers.
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:






Research in Depth—examples of methods as applied in scholarly research



Reflect & React—problems and issues that promote reflection and discussion



Voices from Industry—Q&As with professionals working in communication industries



End-of-Unit Activities—exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA. Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

1. Basic principles of research and a guide to using the book 2. Basic concepts of research 3. Scholarly research and the creation of knowledge 4. Ethical research 5. Concept explication and measurement 6. Reliability and validity 7. Effective measurement 8. Sampling 9. Experiments and threats to validity 10. Survey research 11. Content analysis 12. Qualitative research 13. Approaches to qualitative data analysis 14. Descriptive statistics 15. Principles of inferential statistics 16. Multivariate inferential statistics

Erscheinungsdatum
Zusatzinfo 23 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 203 x 254 mm
Gewicht 1165 g
Themenwelt Geisteswissenschaften Geschichte
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
ISBN-10 0-367-17871-0 / 0367178710
ISBN-13 978-0-367-17871-0 / 9780367178710
Zustand Neuware
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