The Psychology of Financial Consumer Behavior

Dominika Maison (Autor)

Buch | Hardcover

XIII, 236 Seiten

2019
Springer International Publishing (Verlag)
978-3-030-10569-3 (ISBN)

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This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems.
The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Dominika Maison is a Professor working at the Faculty of Psychology at the University of Warsaw and owner of the marketing research company Maison & Partners specialised in research for financial sector. Her main scientific research is connected to psychological processes underlying financial behaviour, unconscious consumer processes, methodology of marketing research, especially qualitative methodology, cause-related marketing, and pro-social behavior.

Chapter1: The Psychological perspective in financial behaviour.- Chapter2: Richness - how much money do we have and how do we think about it?.- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it?.- Chapter4: Saving and investing.- Chapter5: Loan - needed or wanted?.- Chapter6: Banking, unbanking, and new banking.

Erscheinungsdatum	13.03.2019
Reihe/Serie	International Series on Consumer Science
Zusatzinfo	XIII, 236 p. 45 illus.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	543 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
Schlagworte	financial satisfaction • psychological factors in finance • psychology of marketing • spending behavior and habits • subjective value of money • teaching financial literacy • understanding consumer behavior
ISBN-10	3-030-10569-5 / 3030105695
ISBN-13	978-3-030-10569-3 / 9783030105693
Zustand	Neuware