Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality

Christine Cowen-Elstner (Autor)

Buch | Softcover

XIX, 218 Seiten

2018 | 1st ed. 2018
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-21205-6 (ISBN)

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Experimental Studies on Perceived Quality

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist.

Quality perception and possible influences.- Sensory marketing and the five senses.- Possibilities for unconscious consumer influence.- Empirical investigation of the environmental influence.- Experimental research of the importance of product packaging.

Erscheinungsdatum	19.03.2018
Reihe/Serie	Forschungs-/Entwicklungs-/Innovations-Management
Zusatzinfo	XIX, 218 p. 32 illus., 10 illus. in color.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	315 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Consumer influence • Environmental influence • Product design • product evaluation • Product packaging • Sensory Marketing
ISBN-10	3-658-21205-5 / 3658212055
ISBN-13	978-3-658-21205-6 / 9783658212056
Zustand	Neuware