Marketing on a Shoestring Budget (eBook)

A Guide for Small Museums and Historic Sites

Deborah Pitel (Autor)

eBook Download: EPUB

2016
140 Seiten
Rowman & Littlefield Publishers (Verlag)
978-1-4422-6352-9 (ISBN)

Infos

Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method.

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Here's a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the ';trial and error' method. She covers:Marketing Strategies for Museum Professionals or Anyone Promoting an EventExpanding Your Audience with Little MoneyGaining Insight From Small Local Museums and Historic SitesLearning to Use Social Media and Other Free Services to Grow Your Promotional ReachCreating an Website on a Small BudgetExamples of successful marketing tools from small museums and historic sites accompany each chapter.

Autor

Deborah Pitel has a Master’s Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums’ limited budget.

Inhalt

List of IllustrationsList of TablesForewordPrefaceChapter 1: Marketing BasicsChapter 2: Lay the Foundation and Build a BrandChapter 3: Find Your Audience and Make a PlanChapter 4: Press Releases, Print Media, Radio, & TVChapter 5: Creating and Maintaining a WebsiteChapter 6: Email Newsletters, Marketing, and Internet AdvertisingChapter 7: Social MediaChapter 8: Social Media PlatformsChapter 9: Blogging and Business PartnershipsChapter 10: More Marketing Tips and TricksBibliographyIndexAbout the Author

Produkt-Details

• Erscheint lt. Verlag: 8.4.2016
• Reihe/Serie: American Association for State and Local History
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater
• Themenwelt: Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Museum Interpretation
• ISBN-10: 1-4422-6352-0 / 1442263520
• ISBN-13: 978-1-4422-6352-9 / 9781442263529