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Marketing on a Shoestring Budget

A Guide for Small Museums and Historic Sites

Deborah Pitel (Autor)

Buch | Hardcover

184 Seiten

2016
Rowman & Littlefield (Verlag)
978-1-4422-6350-5 (ISBN)

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Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible.

Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers:

·Marketing Strategies for Museum Professionals or Anyone Promoting an Event
·Expanding Your Audience with Little Money
·Gaining Insight From Small Local Museums and Historic Sites
·Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach
·Creating an Website on a Small Budget

Examples of successful marketing tools from small museums and historic sites accompany each chapter.

Deborah Pitel has a Master’s Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums’ limited budget.

List of Illustrations
List of Tables
Foreword
Preface

Chapter 1: Marketing Basics
Chapter 2: Lay the Foundation and Build a Brand
Chapter 3: Find Your Audience and Make a Plan
Chapter 4: Press Releases, Print Media, Radio, & TV
Chapter 5: Creating and Maintaining a Website
Chapter 6: Email Newsletters, Marketing, and Internet Advertising
Chapter 7: Social Media
Chapter 8: Social Media Platforms
Chapter 9: Blogging and Business Partnerships
Chapter 10: More Marketing Tips and Tricks

Bibliography

Index
About the Author

Erscheinungsdatum	05.04.2016
Reihe/Serie	American Association for State and Local History
Verlagsort	Lanham, MD
Sprache	englisch
Maße	157 x 239 mm
Gewicht	399 g
Themenwelt	Kunst / Musik / Theater
	Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4422-6350-4 / 1442263504
ISBN-13	978-1-4422-6350-5 / 9781442263505
Zustand	Neuware