Creative Change

Why We Resist It... How We Can Embrace It

Jennifer Mueller (Autor)

Buch | Softcover

256 Seiten

2018
Houghton Mifflin Harcourt Publishing Company (Verlag)
978-1-328-74566-8 (ISBN)

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Mueller's research also reveals that it's not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Could people have an inherent prejudice against creative ideas? Could the mindset we use to evaluate ideas turn this prejudice on or off? Mueller describes how to shift your mindset to better recognise creative opportunity, and she provides counter intuitive recommendations to help people embrace the creative ideas they want.

Professor JENNIFER MUELLER holds a doctorate in social psychology and has taught at top business schools, including Wharton, the Yale School of Management, and New York University's Stern School of Business. Her viral paper "The Bias Against Creativity" won attention from over one hundred media outlets.

Erscheinungsdatum	30.01.2018
Zusatzinfo	1 black and white illustration
Verlagsort	Boston
Sprache	englisch
Maße	134 x 203 mm
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-328-74566-X / 132874566X
ISBN-13	978-1-328-74566-8 / 9781328745668
Zustand	Neuware