Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide

Gordon R. Foxall (Autor)

Buch | Softcover

210 Seiten

2016
Routledge (Verlag)
978-1-138-83239-8 (ISBN)

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This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Foxall, Gordon R.

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application

Erscheinungsdatum	30.09.2016
Reihe/Serie	Routledge Library Editions: Consumer Behaviour
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	453 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Geisteswissenschaften ► Psychologie ► Sozialpsychologie
	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-83239-1 / 1138832391
ISBN-13	978-1-138-83239-8 / 9781138832398
Zustand	Neuware