Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide

Gordon R. Foxall (Autor)

Buch | Hardcover

206 Seiten

2014
Routledge (Verlag)
978-1-138-83236-7 (ISBN)

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Foxall, Gordon R.

Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application

Reihe/Serie	Routledge Library Editions: Consumer Behaviour
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	362 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-138-83236-7 / 1138832367
ISBN-13	978-1-138-83236-7 / 9781138832367
Zustand	Neuware