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Corporate Identity and Crisis Response Strategies

Challenges and Opportunities of Communication in Times of Crisis

Olga Bloch (Autor)

Buch | Softcover

XX, 301 Seiten

2014 | 2014
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-06221-7 (ISBN)

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'The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.

Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.

The notion of crisis: conceptual framework.- Building up a theoretical framework: review of the relevant theories.- Corporate identity and stakeholder perceptions in crisis.- Case study: crisis response strategies of Toyota.

Erscheint lt. Verlag	23.6.2014
Zusatzinfo	XX, 301 p. 7 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	422 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie ► Mikrosoziologie
Schlagworte	Corporate Communications • Corporate Identity • Crisis Management • Organisational Studies • Sensemaking theory
ISBN-10	3-658-06221-5 / 3658062215
ISBN-13	978-3-658-06221-7 / 9783658062217
Zustand	Neuware