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Revitalising Audience Research -

Revitalising Audience Research

Innovations in European Audience Research
Buch | Hardcover
304 Seiten
2014
Routledge (Verlag)
978-1-138-78737-7 (ISBN)
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This volume focuses on processes and means to revitalise the academic field of audience research.
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, Canada Cristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, Portugal Brian O’Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland

Introduction: Revitalising Audience Research: Innovations in European Audience Research Frauke Zeller, Cristina Ponte, and Brian O’Neill Part I: Methodological Revitalisation and Innovation 1. Lost in Transition? Conducting a Hybrid Ethnography ‘In’ and ‘Out’ Second Life Katleen Gabriels and Joke Bauwens 2. ‘If You Asked Me...’ Exploring Autoethnography as a Means to Critically Assess and Advance Audience Research Alexander Dhoest 3. Expanding the Reach of the Interview in Audience and Reception Research: The Performative and Participatory Models of Interview David Mathieu and Maria José Brites 4. Software Studies and the New Audiencehood of the Digital Ecology Craig Hight 5. Emergent Group Identity Construal in Online Discussions: A Linguistic Perspective Barbara Lewandowska-Tomaszczyk 6. Using Linguistic Ethnography to Study Techno Eliteness of Social Media Audiences Joke Beyl and Yuwei Lin 7. Exploring Landscapes of News Consumption Cross-Nationally: The Use of Q Methodology to Fuse Quantitative and Qualitative Approaches for Increased Explanatory Power in Comparative Research Cédric Courtois, Kim Christian Schrøder, and Christian Kobbernagel Part 2: New Fields of Research, New Challenges 8. From the Womb to the Tomb: Conceptual Similarities in Studying the Youngest and the Oldest of Audiences Dafna Lemish and Galit Nimrod 9. Grey Zones: Audience Research, Moral Evaluations and Online Risk Negotiation Ingunn Hagen and Ana Jorge 10. Using and Not Using Social Media: What Triggers Young People’s SNS Practices? Christine W. Trültzsch-Wijnen, Sascha Trültzsch-Wijnen and Andra Siibak 11. Audiences as Socio-Technical Actors: The ‘Styles’ of SNS Users Piermarco Aroldi and Nicoletta Vittadini 12. The Intermediality of Cross-Media Audiences: The Case of Digital Television Taisto Hujanen and Seppo Kangaspunta 13. Exploring Audience Activities and Their Power-Relatedness in the Digitalised City: Diversity and Routinisation of People’s Media Relations in the Triply Articulated Urban Space Seija Ridell 14. Big Data in Audience Research: A Critical Perspective Frauke Zeller

Erscheint lt. Verlag 18.11.2014
Reihe/Serie Routledge Studies in European Communication Research and Education
Zusatzinfo 9 Tables, black and white; 7 Line drawings, black and white
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 566 g
Themenwelt Geisteswissenschaften Geschichte
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
ISBN-10 1-138-78737-X / 113878737X
ISBN-13 978-1-138-78737-7 / 9781138787377
Zustand Neuware
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