Chinese Multinationals

Buch | Hardcover

300 Seiten

2008
World Scientific Publishing Co Pte Ltd (Verlag)
978-981-283-500-0 (ISBN)

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Examines the rise of Chinese companies in international markets. This book provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization, and human resource management.

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Corporate Strategies of Chinese Multinationals; China's A"Go GlobalA" Policy; China's Outward Foreign Direct Investment; The Internationalization Process of Chinese Multinationals; International Marketing Strategies of Chinese Multinationals; Technology-Based Competition and Chinese Multinationals; Innovation and Knowledge Transfer in Chinese Multinationals; Corporate Culture and Organization of Chinese Multinationals; Chinese Multinationals and Global Value Chains Alliances, Joint Ventures, and Chinese Multinationals.

Erscheint lt. Verlag	23.10.2008
Verlagsort	Singapore
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	981-283-500-8 / 9812835008
ISBN-13	978-981-283-500-0 / 9789812835000
Zustand	Neuware