Strategic Management

Concepts and Cases and MyManagementLab with eBook Package

Mason Carpenter, Gerry Sanders (Autoren)

Media-Kombination

2008 | 2nd edition
Prentice Hall
978-0-13-607930-9 (ISBN)

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For undergraduate and MBA strategic management or business policy courses.

This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

Brief Contents

PART ONE STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES
1 Introducing Strategic Management 2
2 Leading Strategically Through Effective Vision and Mission 26
PART TWO THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY
3 Examining the Internal Environment: Resources, Capabilities,
and Activities 60
4 Exploring the External Environment: Macro and
Industry Dynamics 86
PART THREE BUSINESS, CORPORATE, AND GLOBAL STRATEGIES
5 Creating Business Strategies 122
6 Crafting Business Strategy for Dynamic Contexts 150
7 Developing Corporate Strategy 184
8 Looking at International Strategies 212
PART FOUR STRATEGY VEHICLES FOR NEW DIRECTIONS
9 Understanding Alliances and Cooperative Strategies 246
10 Studying Mergers and Acquisitions 274
PART FIVE IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE
IN DYNAMIC CONTEXTS
11 Employing Strategy Implementation Levers 302
12 Considering New Ventures and Corporate Renewal 336
13 Corporate Governance in the Twenty-First Century 366
PART SIX CASE STUDIES: PULLING IT ALL TOGETHER
1 Kmart–Fall of a Retailing Giant 402
2 Charlotte Beers at Ogilvy & Mather Worldwide (A) 412
3 Trilogy Farm (A) 426
4 The Formula One Constructors 433
5 Prince Edward Island Preserve Co. 443
6 Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance 454
7 The Chinese Fireworks Industry 476

Erscheint lt. Verlag	8.7.2008
Verlagsort	Upper Saddle River
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-13-607930-X / 013607930X
ISBN-13	978-0-13-607930-9 / 9780136079309
Zustand	Neuware