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Indian Life and Health Insurance Industry

A Marketing Approach

Novi Dewan (Autor)

Buch | Softcover

XVIII, 169 Seiten

2008 | 2008
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-0946-6 (ISBN)

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The Indian market with its one billion plus population, presents lucrative and diverse opportunities for various industries. However, the intricacies that make up this m- ket are not very well known to most people, particularly those living in developed countries. India with its numerous and varied sub-cultures presents a microcosmic view of the world itself - it constitutes a small, representative system that has ana- gies to a larger world in configuration and/or development. This makes the study of the Indian insurance industry especially pertinent and appealing as it goes beyond the Indian market, facilitating an understanding of the dynamics of other countries/m- kets with similar growth paths. In her book, Novi Dewan provides an insight into the history, development, current situation and the emerging challenges and opportunities of the insurance industry in India. She methodically focuses on the marketing aspects of the life and health ins- ance industry with respect to the four Ps (product, price, place, promotion). In order to substantiate her findings, Miss Dewan has conducted and presented the results of an empirical study that comprises standardized interviews with decision makers of Indian insurance companies. The book is divided into four main sections. In the first section, the author presents an understanding of the overall Indian Insurance Industry vis-à-vis other markets.

Novi Dewan absolvierte an der WHU – Otto Beisheim School of Management, Vallendar, den ersten MBA Studiengang, den sie als Jahrgangsbeste abschloss. Sie promoviert bei Prof. Jürgen Weigand am Lehrstuhl für Mikroökonomik und Industrieökonomik der WHU Vallendar.

Insurance Industry in India.- Life Insurance.- Health Insurance.- Conclusion.

Erscheint lt. Verlag	12.6.2008
Reihe/Serie	International Management Science
Vorwort	Martin Fassnacht und Dirk Schmidt-Gallas
Zusatzinfo	XVIII, 169 p.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	250 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
Themenwelt	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Versicherungsbetriebslehre
Schlagworte	Best Practices • economy • Emerging Markets • growth • Indien; Wirtschaft • insurance • Marketing • Versicherung • Versicherungen • Versicherungsmarketing • Versicherungswirtschaft
ISBN-10	3-8349-0946-7 / 3834909467
ISBN-13	978-3-8349-0946-6 / 9783834909466
Zustand	Neuware