The Business Plan Workbook
Kogan Page Ltd (Verlag)
978-0-7494-5231-5 (ISBN)
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Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding.
The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA programme. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, also published by Kogan Page. Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship.
Chapter - Intro:: Why prepare a business plan?
Chapter - Intro:: What backers to look for
Section - 1: History and position to date
Chapter - 1.1: Business purpose and aims
Chapter - 1.2: A description of your business
Chapter - 1.3: A description of your products and/or services
Section - 2: Market research
Chapter - 2.1: Customers
Chapter - 2.2: Competitors
Chapter - 2.3: A plan for market research
Section - 3: Competitive business strategy
Chapter - 3.1: Pricing
Chapter - 3.2: Advertising and promotion
Chapter - 3.3: Place and distribution
Section - 4: Operations
Chapter - 4.1: The selling methods plan
Chapter - 4.2: Making, outsourcing and supplies
Chapter - 4.3: People and related administrative procedures
Chapter - 4.4: Legal and regulatory factors affecting operations
Chapter - 4.5: Building a website
Chapter - 4.6: Communication systems
Section - 5: Forecasting results
Chapter - 5.1: The sales forecast
Chapter - 5.2: Pro-forma cash-flow statement
Chapter - 5.3: Pro forma profit and loss statement
Chapter - 5.4: Pro forma balance sheet
Chapter - 5.5: Break-even analysis
Chapter - 5.6: Financing requirements
Section - 6: Business controls
Chapter - 6.1: Financial controls
Chapter - 6.2: Sales and marketing controls
Chapter - 6.3: Other business controls
Section - 7: Writing up and presenting your business plan
Chapter - 7.1: Writing up and presenting your business plan
| Erscheint lt. Verlag | 3.6.2008 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 170 x 241 mm |
| Gewicht | 632 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-5231-5 / 0749452315 |
| ISBN-13 | 978-0-7494-5231-5 / 9780749452315 |
| Zustand | Neuware |
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