Housing for Niche Markets

Capitalizing on Changing Demographics

Jo Allen Gause (Autor)

Buch | Hardcover

192 Seiten

2005
Urban Land Institute,U.S. (Verlag)
978-0-87420-942-6 (ISBN)

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Revealing how to gain a competitive edge by identifying new market niches and designing and developing housing for them, this book explains how changing demographics, lifestyles, and preferences are turning the old predictable housing models upside down, and what it takes to attract these new market segments.

This book will bring the reader up to speed on demographic trends and the market segmentation tools that will help them identify opportunities and housing types for market niches. Fourteen case studies showcase a mix of project types, sizes, and densities. Illustrated with color photos and site plans, each case study explores the developer's vision, the target market, how the project was designed and marketed to appeal to that segment, and how well it succeeded. Project data includes land uses, selling prices and rents, development costs, and more.

Erscheint lt. Verlag	30.1.2005
Verlagsort	Washington DC
Sprache	englisch
Maße	241 x 254 mm
Themenwelt	Naturwissenschaften ► Geowissenschaften ► Geografie / Kartografie
	Technik ► Architektur
	Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Immobilienwirtschaft
ISBN-10	0-87420-942-0 / 0874209420
ISBN-13	978-0-87420-942-6 / 9780874209426
Zustand	Neuware