This Business of Global Music Marketing

Tad Lathrop (Autor)

Buch | Hardcover

288 Seiten

2007
Billboard Books,U.S. (Verlag)
978-0-8230-7788-5 (ISBN)

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A companion volume to author Tad Lathrop's top-selling "This Business of[trademark] Music Marketing and Promotion", this work aims to offer everyone in the music business a chance to go global.

Worldwide tours, internet downloads, international album distribution - the global market for music is expanding with lightning speed and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political and logistical pitfalls. A companion volume to author Tad Lathrop's top-selling "This Business of[trademark] Music Marketing and Promotion", "This Business of[trademark] Global Music Marketing" offers everyone in the music business a chance to go global.

Tad Lathrop, the author of This Business of[trademark] Music Marketing and Promotion, produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers.

Erscheint lt. Verlag	25.10.2007
Reihe/Serie	This Business of
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-8230-7788-8 / 0823077888
ISBN-13	978-0-8230-7788-5 / 9780823077885
Zustand	Neuware