Peak
Jossey-Bass Inc.,U.S. (Verlag)
978-0-7879-8861-6 (ISBN)
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After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley′s company was suddenly undercapitalized and overexposed in the post–dot.com, post–9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow′s iconic Hierarchy of Needs. This book explores how Conley′s company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow′s theory to what Conley identifies as the key
Relationship Truths in business with Employees, Customers and Investors.
Part memoir, part theory, and part application, the book tells of Joie de Vivre′s remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California′s largest boutique hotel company, consisting of over 40 award–winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com and www.peak–book.com.
Foreword ix
Preface to the Updated Edition xi
Preface xiii
PART ONE: MASLOW AND ME 1
1 Toward a Psychology of Business 3
2 Karmic Capitalism 17
3 The Relationship Truths 33
PART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID 45
4 Creating Base Motivation 47
5 Creating Loyalty 64
6 Creating Inspiration 81
PART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID 103
7 Creating Satisfaction 105
8 Creating Commitment 125
9 Creating Evangelists 142
PART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID 169
10 Creating Trust 171
11 Creating Confidence 188
12 Creating Pride of Ownership 201
PART FIVE: PUTTING THE TRUTHS INTO ACTION 215
13 The Heart of the Matter 217
14 Creating a Self–Actualized Life 231
References 245
Acknowledgments 253
The Author 257
Index 259
| Erscheint lt. Verlag | 9.10.2007 |
|---|---|
| Reihe/Serie | J-B US non-Franchise Leadership |
| Vorwort | Tony Hsieh |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 163 x 235 mm |
| Gewicht | 494 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-7879-8861-8 / 0787988618 |
| ISBN-13 | 978-0-7879-8861-6 / 9780787988616 |
| Zustand | Neuware |
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