All Aboard for Santa Fe

Railway Promotion of the Southwest, 1890s to 1930s

Buch | Softcover

2007
University of New Mexico Press (Verlag)
978-0-8263-3658-3 (ISBN)

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How the Atchison, Topeka, and Santa Fe Railway Company contributed to the development of Southwest tourism.

By the late 1800s, the major mode of transportation for travelers to the Southwest was by rail. In 1878, the Atchison, Topeka, and Santa Fe Railway Company (AT&SF) became the first railroad to enter New Mexico, and by the late 1890s it controlled more than half of the track-miles in the Territory. The company wielded tremendous power in New Mexico, and soon made tourism an important facet of its financial enterprise.

All Aboard for Santa Fe focuses on the AT&SF's marketing efforts to highlight Santa Fe as an ideal tourism destination. The company marketed the healthful benefits of the area's dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. AT&SF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants along the rail line, to promote Santa Fe. Together, they developed materials emphasizing Santa Fe's Indian and Hispanic cultures, promoting artists from the area's art colonies, and created the Indian Detours sightseeing tours.

All Aboard for Santa Fe is a comprehensive study of AT&SF's early involvement in the establishment of western tourism and the mystique of Santa Fe.

Victoria E. Dye is a Southwest historian who formerly worked in New Mexico's tourism industry.

Erscheint lt. Verlag	30.4.2007
Zusatzinfo	31 halftones, 1 map
Verlagsort	Albuquerque, NM
Sprache	englisch
Themenwelt	Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe ► Schienenfahrzeuge
	Technik
	Wirtschaft
ISBN-10	0-8263-3658-2 / 0826336582
ISBN-13	978-0-8263-3658-3 / 9780826336583
Zustand	Neuware