Anatomy of a Trend
Seiten
2007
McGraw-Hill Professional (Verlag)
978-0-07-148870-9 (ISBN)
McGraw-Hill Professional (Verlag)
978-0-07-148870-9 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
Draws on consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, this work reveals the clues for capitalizing on various stages of the trend process.
Why do millions of people end up wearing the same style of clothing?
What makes people change their tastes in food, music, and cars?
It's because of trends-the powerful process of change that affects every industry across the globe.
Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.
Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.
Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.
Why do millions of people end up wearing the same style of clothing?
What makes people change their tastes in food, music, and cars?
It's because of trends-the powerful process of change that affects every industry across the globe.
Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.
Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.
Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Dedication
Acknowledgments
Introduction: From Intuition to Knowledge
Chapter 1: An Unsolved Mystery
Chapter 2: The Cast of Characters
Chapter 3: What’s the Motive?
Chapter 4: The Setting
Chapter 5: The Plot Thickens
Chapter 6: Towards the Climax
Chapter 7: Anti-Climax
Epilogue: A Continuing Story—the Future of Trends
About the Author
| Erscheint lt. Verlag | 16.9.2007 |
|---|---|
| Sprache | englisch |
| Maße | 130 x 203 mm |
| Gewicht | 397 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-07-148870-7 / 0071488707 |
| ISBN-13 | 978-0-07-148870-9 / 9780071488709 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Buch | Hardcover (2012)
Westermann Schulbuchverlag
CHF 44,90
Schulbuch Klassen 7/8 (G9)
Buch | Hardcover (2015)
Klett (Verlag)
CHF 29,90
Buch | Softcover (2004)
Cornelsen Verlag
CHF 23,90
