The Real Estate Entrepreneur

Clifford Perotti (Autor)

Buch | Softcover

288 Seiten

2006
McGraw-Hill Professional (Verlag)
978-0-07-148434-3 (ISBN)

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Presents what real estate brokers need to grow and stay profitable. This book provides the knowledge and skills brokers and broker/managers need for progressive and profitable growth.

Make the transition from real estate agent to broker-owner and watch your income skyrocket!

Endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, The Real Estate Entrepreneur covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future.

Perotti gives you informed, step-by-step discussions of:

The reasons new brokerages fail-and how to avoid making the same mistakesInnovative ways to recruit and retain the best agentsProven methods for identifying your marketing niche and increasing your market shareTechniques for structuring compensation plans that motivate without draining profitsTips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketing
Featuring insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

1: The Leadership Responsibilities of a Broker-Owner

2: Develop a Vision for Company Success

3: Determine Your Niche in the Marketplace

4: Create Your Brand

5: The Franciise Option

6: Select the Office Location

7: Determine Communications and Technology Systems

8: Devlop a Procedures and Policies Manual

9: Manage the Necessary Paperwork

10: Identifying and Recruiting Sales Associates

11: Training

12: Associate Retention

13: Developing a Strategic Plan

Zusatzinfo	10 Illustrations
Sprache	englisch
Maße	152 x 226 mm
Gewicht	434 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
Themenwelt	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Immobilienwirtschaft
ISBN-10	0-07-148434-5 / 0071484345
ISBN-13	978-0-07-148434-3 / 9780071484343
Zustand	Neuware