Graph Design for Eye and Mind
Seiten
2006
Oxford University Press Inc (Verlag)
978-0-19-531184-6 (ISBN)
Oxford University Press Inc (Verlag)
978-0-19-531184-6 (ISBN)
Graph Design for the Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and business such as finance, marketing, and advertising.
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively. Many graphs fail because they do not take into account the goals, needs and abilities of the viewers. This book addresses the problems that arise when we attempt to convey information with visual displays such as graphs by presenting eight psychological principles for constructing effective graphs. These principles are solidly rooted in the scientific literature on how we perceive and comprehend graphs, and also in general facts about how our eyes and brains process visual information. The principles lead to hundreds of specific recommendations that serve as a concrete, step-by-step guide to constructing graphs that will be understood at a glance, help the reader decide whether a graph is an appropriate display for their information, and help the reader to choose the correct type of graph for a specific type of data and message. These psychological principles can be used to construct not only effective graphs, but also effective maps, diagrams, and other types of visual displays.
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively. Many graphs fail because they do not take into account the goals, needs and abilities of the viewers. This book addresses the problems that arise when we attempt to convey information with visual displays such as graphs by presenting eight psychological principles for constructing effective graphs. These principles are solidly rooted in the scientific literature on how we perceive and comprehend graphs, and also in general facts about how our eyes and brains process visual information. The principles lead to hundreds of specific recommendations that serve as a concrete, step-by-step guide to constructing graphs that will be understood at a glance, help the reader decide whether a graph is an appropriate display for their information, and help the reader to choose the correct type of graph for a specific type of data and message. These psychological principles can be used to construct not only effective graphs, but also effective maps, diagrams, and other types of visual displays.
Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University.
1. Looking with the Eye and Mind ; 2. Choosing a Graph Format ; 3. Creating the Framework, Labels, and Title ; 4. Creating the Pie Graphs, Divided-Bar Charts, and Visual Tables ; 5. Creating Bar-Graph Variants ; 6. Creating Line-Graph Variants and Scatterplots ; 7. Creating color, filling, and optional components ; 8. How People Lie with Graphs ; 9. Beyond the Graph ; Appendix 1: Elementary Statistics for Graphs ; Appendix 2: Analyzing Graphics Programs ; Appendix 3: Summary of Psychological Principles ; References ; Sources of Data and Figures
| Erscheint lt. Verlag | 24.8.2006 |
|---|---|
| Zusatzinfo | 2 halftones, 179 line illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 251 x 175 mm |
| Gewicht | 632 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-19-531184-1 / 0195311841 |
| ISBN-13 | 978-0-19-531184-6 / 9780195311846 |
| Zustand | Neuware |
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