Für diesen Artikel ist leider kein Bild verfügbar.

Cases on Chinese Unicorns and the Development of Startups

Youssef Elhaoussine, Henni Appelgryn, Lulu Wang (Herausgeber)

Buch | Softcover

568 Seiten

2024
Business Science Reference (Verlag)
979-8-3693-4893-2 (ISBN)

Artikel merken

In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing number of unicorn companies, which are companies that are privately owned and valued at over one billion US dollars. There is now a pressing need to dissect their growth trajectories, financial strategies, and leadership dynamics. However, accessing credible and comprehensive insights into these companies' journeys still needs to be discovered, hindering academic inquiry and practical business discussions. Cases on Chinese Unicorns and the Development of Startups emerges as a beacon of clarity amidst this complexity. Through a meticulously curated collection of case studies, this book offers a solution to the problem of understanding China's startup landscape. Each case study thoroughly explores a different Chinese unicorn, presenting verifiable information on the company's evolution, market presence, revenue streams, leadership transitions, and funding sources. By delving into the real-world experiences of these companies, the book equips scholars, researchers, and business practitioners with the practical insights needed to navigate the nuances of the Chinese market and replicate success in diverse global contexts. With its decadent array of topics and comprehensive analyses, Cases on Chinese Unicorns and the Development of Startups is an indispensable resource for academic institutions, research libraries, and business schools. Whether seeking to understand market dynamics, glean leadership lessons, or devise growth strategies, readers will find a roadmap to deciphering the complexities of China's startup ecosystem in this book. This casebook enriches academic discourse by bridging the gap between theory and practice. It empowers entrepreneurs, investors, and business leaders to thrive in the ever-evolving world of global entrepreneurship.

Elhaoussine Youssef is a researcher and professional from France. He has a scientific background in Physic-Chemistry and Analytic Chemistry and Marketing and Entrepreneurship background. He has been working in China for more than 5 years as a production manager for a French printing consumable retailer, developing a manufacturer network and monitoring the production in in China and Europe. In 2013, he decided to turn to a more academic career. His research focused on consumer behavior in China. After that, he became a researcher for the Sun Yat-sen International School Of Business And Finance specializing in B2B Branding strategies for Chinese factories and the Belt Road Initiative. He is regularly invited by trade organization to provide the latest development on brand strategies. Henni Appelgryn started teaching in China in 2007. He is a Lecturer in the Division of Business and Management (DBM) at United International College (UIC), where he has been since 2014. He received his PhD and DBA in Business Administration from the Swiss Management Center University, Switzerland in 2015. Additionally, he received his MBA from the University of South Africa. Before moving to China, he was an entrepreneur with more than 20 years of business experience in South Africa. Amalgamate his subject knowledge in Marketing Management and Entrepreneurship with his extensive experience in business complement his understanding of the global competitive entrepreneurial environment. Lulu Wang is affiliated with Business Advantage Consulting.

Erscheinungsdatum	24.09.2024
Reihe/Serie	Advances in Business Strategy and Competitive Advantage
Sprache	englisch
Maße	178 x 254 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	979-8-3693-4893-2 / 9798369348932
Zustand	Neuware