Microeconomics for Managers (eBook)

Principles and Applications

Dwight R. (University of Georgia) Lee, Irvine) McKenzie Richard B. (University of California, D. Eric (Indiana University Southeast) Schansberg (Autoren)

eBook Download: PDF

2024
Cambridge University Press (Verlag)
978-1-009-35476-9 (ISBN)

Infos

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

Produkt-Details

• Erscheint lt. Verlag: 20.3.2024
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
• ISBN-10: 1-009-35476-0 / 1009354760
• ISBN-13: 978-1-009-35476-9 / 9781009354769