The Nutri-Score in the German Perception

A Qualitative Expert-based Study of Front-of-Pack Visual Nudging and Consumer Behaviour

Yvette Skretkowicz, Jens K. Perret (Autoren)

Buch | Softcover

34 Seiten

2024
BoD – Books on Demand (Verlag)
978-3-7583-6453-2 (ISBN)

Artikel merken

The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food.The aim of this study is to investigate the significance, benefits, function and credibility of the Nutri-Score in Germany from the perspective of nutrition experts, businessrepresentatives from food companies, packaging experts and general consumers.A qualitative method was selected for the evaluation and a survey was conducted with the help of expert interviews with 23 industry experts on their personal opinion of the Nutri-Score. The qualitative method allowed the research questions to be considered from the per-spective of different experts and two-sided responses showed that the answers varied depending on the professional background of the experts. In summary, it can be said that the Nutri-Score can be used as a guide for the average consumer, but there are still some suggestions for improvement, such as the consideration of additional ingre-dients, the controlling of the label and a fundamental holistic nutritional education.

Erscheinungsdatum	04.05.2024
Reihe/Serie	ISM Workingpaper ; 24
Sprache	englisch
Maße	210 x 297 mm
Gewicht	130 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
Schlagworte	Expert Interviews • FMCG • Nutri-Score • Nutrition Policy • Visual Nudging
ISBN-10	3-7583-6453-1 / 3758364531
ISBN-13	978-3-7583-6453-2 / 9783758364532
Zustand	Neuware