Revenue Management Theory And Practice: Theoretical And Empirical Research

Hiroshi Obata, Fumiko Hiki (Herausgeber)

Buch | Hardcover

220 Seiten

2025
World Scientific Publishing Co Pte Ltd (Verlag)
978-981-12-8692-6 (ISBN)

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This issue is dedicated to the theory and practice of revenue management. Although cost management tends to focus on expenditure, it is important to pay attention to revenue as well. If a company is unable to generate sufficient revenues, no matter how hard it tries to reduce the costs, it will not be able to generate a profit; thereby threatening its long-term existence. For this reason, revenue management, along with cost management, is essential. In addition to costs, research on cost drivers has made progress in recent years. However, systematic research on revenue is still incomplete. There is thus a need for theoretical, empirical and systematic research on various issues related to revenue management. This book offers a broad view of revenue management and examines revenue management from different perspectives. It is divided into three major parts. The first part deals with issues related to business model changes; the second part deals with customer, market, and marketing issues and the third part examines revenue management and related issues from various other perspectives.

Erscheint lt. Verlag	30.1.2025
Reihe/Serie	Japanese Management and International Studies ; 19
Verlagsort	Singapore
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Controlling / Kostenrechnung
	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	981-12-8692-2 / 9811286922
ISBN-13	978-981-12-8692-6 / 9789811286926
Zustand	Neuware