Day Trading Attention
HarperCollins Publishers (Verlag)
978-0-06-339411-7 (ISBN)
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the "TikTokification of Social Media." Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don't have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you're currently living in.
Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, relevance, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.
| Erscheinungsdatum | 24.05.2024 |
|---|---|
| Sprache | englisch |
| Maße | 187 x 232 mm |
| Gewicht | 454 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | books for entrepreneurs • books that teach me about success • building a brand • business books • business books about entrepreneurship • business books about leadership • business books about personal development • business books about personal success • business self help • content creator • Digital Marketing • entrepreneurship books • Facebook • gary vainerchuck • gary vainerchuk • gary vanerchuck • gary vanerchuk • Gary Vaynerchuck • garyvee • how to achieve positive results • how to achieve your business goals • how to be a good leader • how to be a great leader • how to be a successful leader • how to beat the competition • how to be good at social media • How to be successful in business • how to be successful in life • how to build an organization • how to grow a business • how to start a business • Instagram • interactive self help books • interactive self-help books • Meta • Nonfiction • nonfiction advice books • organic social media content • Snapchat • Social Media • social media brand • Social Media Marketing • Threads • tik tok • Twitter • vayner media • vaynermedia • vayner sports • vaynersports • vaynerx • Web3 |
| ISBN-10 | 0-06-339411-1 / 0063394111 |
| ISBN-13 | 978-0-06-339411-7 / 9780063394117 |
| Zustand | Neuware |
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