MyLab Marketing with Pearson eText for Selling Today: Partnering to Create Value, Global Edition
Pearson Education Limited (Hersteller)
978-1-292-72995-4 (ISBN)
With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.
About our authors Gerald Manning is an international author, consultant, speaker, and successful businessperson. Professor Manning's book Selling Today: Partnering to Create Value, now in its 14th edition, is today's international #1 selling textbook on negotiations and partnering. With Chinese, Spanish, International English–Speaking, Canadian, Croatian, and US editions, millions have profited from the strategies and tactics presented. He is author of 4 additional books on management and sales, all published by large, international publishing companies. Gerald Manning also serves as a sales and marketing consultant to senior management and owners of more than 500 businesses, including both national and international companies. He appears regularly as a speaker at national sales and management conferences, and is featured regularly in training videos on sales and management. Professor Manning served as chair of the Marketing/Management Department of one of the leading colleges in the country for more than 30 years. In addition to his administrative duties, he has served as lead instructor in negotiations and sales. Mr. Manning received the “Outstanding Professor of the Year” award given annually by his college. He has also applied numerous negotiation and personal selling principles and practices as owner of a very successful commercial and residential real estate investment, development, and management company. Professor Manning's speaking and classroom experience, along with his consulting and the management of his company, have provided him a unique opportunity to research, study, test, refine, and write about personal selling. With this background, and a long-term partnership-type relationship with acclaimed training video producer Arthur Bauer, the Adaptive Selling Training Video Series was produced. Michael Ahearne is Professor of Marketing and C. T. Bauer Chair in Marketing at the University of Houston. He is also Research Director of the Steven Stagner Sales Excellence Institute (SEI). The SEI is widely recognized as the leading university-based sales institute in the world, training more than 2,000 sales students, placing PhD students at top research universities and working with more than 200 major corporations annually. He earned his PhD in marketing from Indiana University. He has also served on the faculty at Emory University, the University of Connecticut and at Pennsylvania State University. In addition, he has lectured internationally about sales and sales management in such countries as Austria, Belgium, France, Germany, India, Italy, Russia and Spain. Dr. Ahearne's research has focused primarily on improving the performance of salespeople and sales organizations. He has published over 40 articles in leading journals such as Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Applied Psychology, and Organizational Behavior and Human Decision Processes. He was recently recognized by the American Marketing Association as one of the 20 most research-productive scholars in the field of marketing. His research has been profiled in the Wall Street Journal, Business 2.0, Business Investors Daily, Fox News, INC Magazine, and many other news outlets. Before entering academia, Mike played professional baseball for the Montreal Expos and worked in marketing research and sales operations for Eli Lilly and PCS Healthcare. He actively consults in many industries including insurance, health care, consumer packaged goods, technology and transportation.
PART 1: DEVELOPING A PERSONAL SELLING PHILOSOPHY
Relationship Selling Opportunities in the Information Economy
Evolution of Selling Models That Complement the Marketing Concept
PART 2: DEVELOPING A RELATIONSHIP STRATEGY
Ethics: The Foundation for Partnering Relationships That Create Value
Creating Value with a Relationship Strategy
Communication Styles: A Key to Adaptive Selling Today
PART 3: DEVELOPING A PRODUCT STRATEGY
Creating Product Solutions
Product-Selling Strategies That Add Value
PART 4: DEVELOPING A CUSTOMER STRATEGY
The Buying Process and Buyer Behavior
Developing and Qualifying Prospects and Accounts
PART 5: DEVELOPING A PRESENTATION STRATEGY
Approaching the Customer with Adaptive Selling
Determining Customer Needs with a Consultative Questioning Strategy
Creating Value with the Consultative Presentation
Negotiating Buyer Concerns
Adapting the Close and Confirming the Partnership
Servicing the Sale and Building the Partnership
PART 6: MANAGEMENT OF SELF AND OTHERS
Opportunity Management: The Key to Greater Sales Productivity
Management of the Sales Force
APPENDICES
Reality Selling Today Role Plays and Video Scenarios
NewNet Systems Regional Accounts Management Case Study
Partnership Selling Role Play
| Erscheint lt. Verlag | 31.5.2023 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-292-72995-3 / 1292729953 |
| ISBN-13 | 978-1-292-72995-4 / 9781292729954 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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