The Porcupine Principle
Directory of Social Change (Verlag)
978-1-78482-125-8 (ISBN)
The Porcupine Principle is your unique companion that provides thought-provoking insight into the art of fundraising and also a fresh and engaging take on how to be an outstanding fundraiser. It features 41 mini-stories, which illustrate that it's not just the mechanics of fundraising that you need to understand but also the motivations of people who give.
Peppered with practical fundraising tips and adroit advice, it includes:
Divine compost - why what you do now matters
Move the snail - how problem-solving can be simpler
The map is not the territory - accepting that change will happen
Invaluable for all voluntary and paid fundraisers, this book will challenge and change your assumptions and make you reflect deeply on how and why you fundraise.
Jonathan de Bernhardt-Wood is Director of Giving for the Church of England and is also a Lay Canon at St Edmundsbury Cathedral. He has held senior leadership, fundraising and governance roles within the charity sector for over 30 years. While at St Luke’s Hospice in Plymouth, his ‘Thanks a Million’ campaign won the Institute of Public Relations Gold Award for best community PR campaign in the country. He is a full member of the Chartered Institute of Fundraising, has a certificate in management and holds an MA in Applied Theology.Jonathan speaks at events on fundraising, marketing and management. The Porcupine Principle, originally written in 2007, has quickly developed into a unique fundraising classic.
Introduction ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 1
Divide and conquer ... ... ... ... ... ... ... ... ... ... ... ... ... ... 5
Move the snail ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 9
Feel the force ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 12
Iceberg ahoy! ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 16
Group hug ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 18
Divine compost ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 23
If wishes were changes ... ... ... ... ... ... ... ... ... ... ... ... ... 27
No one ever thinks they are rich... ... ... ... ... ... ... ... ... ... 30
Plant a tree under whose shade you do not expect to sit ... 33
Begin with the basics ... ... ... ... ... ... ... ... ... ... ... ... ... 37
Thanks a million ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 39
The changing nature of stability ... ... ... ... ... ... ... ... ... 43
The porcupine principle ... ... ... ... ... ... ... ... ... ... ... ... 46
Hidden treasure ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 50
How much did your house cost? ... ... ... ... ... ... ... ... ... 55
‘From this distance they couldn’t hit an ele…’ ... ... ... ... 59
The map is not the territory ... ... ... ... ... ... ... ... ... ... ... 63
Jackanory, tell me a story ... ... ... ... ... ... ... ... ... ... ... ... 66
Charisma, passion, leadership and illusion ... ... ... ... ... 70
Assessing the risks of risk assessments ... ... ... ... ... ... ... 74
Even a blind chicken finds some grain ... ... ... ... ... ... ... 78
The latent functions of work ... ... ... ... ... ... ... ... ... ... ... 82
OK, let’s do the maths, shall we? ... ... ... ... ... ... ... ... ... 87
And this too shall pass away ... ... ... ... ... ... ... ... ... ... ... 90
My bubble, you squeak ... ... ... ... ... ... ... ... ... ... ... ... ... 93
Realpolitik ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 97
Emotional intelligence ... ... ... ... ... ... ... ... ... ... ... ... 102
Planning your way out of a bag ... ... ... ... ... ... ... ... ... 106
To change is to honour the tradition ... ... ... ... ... ... ... 110
or people can’t afford cheap goods ... ... ... ... ... ... 114
Svengali fundraising ... ... ... ... ... ... ... ... ... ... ... ... ... 118
Overcoming your fundraising phobia ... ... ... ... ... ... 122
Think product not process ... ... ... ... ... ... ... ... ... ... 127
The altruism–exchange axis ... ... ... ... ... ... ... ... ... ... 130
Numbers ask questions, they don’t give answers ... ... 134
Giving is good for you ... ... ... ... ... ... ... ... ... ... ... ... 138
‘I don’t care about the money; I just want to be
wonderful’ ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 142
Creativity in mysterious places ... ... ... ... ... ... ... ... ... 146
Sanctified by use: can money be laundered? ... ... ... ... 149
The five essential truths ... ... ... ... ... ... ... ... ... ... ... 154
Never cease exploring ... ... ... ... ... ... ... ... ... ... ... ... 158
References and notes ... ... ... ... ... ... ... ... ... ... ... ... 161
| Erscheinungsdatum | 03.04.2024 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 110 x 178 mm |
| Themenwelt | Sozialwissenschaften ► Pädagogik ► Sozialpädagogik |
| Sozialwissenschaften ► Soziologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| ISBN-10 | 1-78482-125-X / 178482125X |
| ISBN-13 | 978-1-78482-125-8 / 9781784821258 |
| Zustand | Neuware |
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