Essential Economics for Business

John Sloman, Elizabeth Jones (Autoren)

Buch | Softcover

424 Seiten

2023 | 7th edition
Pearson Education Limited (Verlag)
978-1-292-72894-0 (ISBN)

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Grasp essential economic concepts applied to the business world. If you are a student on a business or management degree or diploma and taking a one-semester module or short course which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related topics not typically covered in an introductory economics textbook, such as the business environment, organisation and strategy.

Written in a clear and friendly style with no jargon, each chapter includes topical examples, news stories and case studies from real businesses to explain and illustrate key economic concepts as well as activities, questions and useful summaries to help you check your understanding.

The new edition has been thoroughly updated to reflect recent events that have shaken the business world, including the Covid-19 pandemic, Brexit and rampant inflation caused first by supply-chain problems after global lockdowns and then by the surge in energy, input and food prices following the Russian invasion of Ukraine.

Access the free student website that accompanies this book for additional learning support, including animated explainers of key economic models, multiple choice questions, extra case studies and answers to in-text questions.

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012 and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Preface

Publisher's acknowledgements

Part A INTRODUCTION

Business and the economic environment

Part B MARKETS, DEMAND AND SUPPLY

The working of competitive markets
Demand and the consumer
Supply decisions in a perfectly competitive market

Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS

Pricing and output decisions in imperfectly competitive markets
Business growth and strategy
Multinational corporations and business strategy in a global economy
Labour and employment
Government, the firm and the market

Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS

The economy and business activity
National macroeconomic policy
The global trading environment
The global financial environment

Websites appendix

Key ideas

Glossary

Erscheinungsdatum	05.12.2023
Verlagsort	Harlow
Sprache	englisch
Maße	197 x 266 mm
Gewicht	780 g
Themenwelt	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-292-72894-9 / 1292728949
ISBN-13	978-1-292-72894-0 / 9781292728940
Zustand	Neuware