E-Commerce Growth Strategy (eBook)

A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Kunle Campbell (Autor)

eBook Download: EPUB

2023
336 Seiten
Kogan Page (Verlag)
978-1-3986-0799-6 (ISBN)

Infos

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Produkt-Details

• Erscheint lt. Verlag: 3.8.2023
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-3986-0799-1 / 1398607991
• ISBN-13: 978-1-3986-0799-6 / 9781398607996