Flipping the Switch (eBook)

How We Started and Scaled a Global Lighting Brand

Cole Zucker, Guillaume Vidal (Autoren)

eBook Download: EPUB

2023
294 Seiten
Lioncrest Publishing (Verlag)
978-1-5445-4402-1 (ISBN)

Infos

Successful entrepreneurship is not a straight line. It's a thrilling, unpredictable roller coaster full of extreme ups and downs.Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they're teaching others to do the same.Whether you're just starting out as an entrepreneur, looking to grow your business, or interested in expanding into foreign markets, Flipping the Switch has many valuable lessons to help you spot that next opportunity, create your next solution, and have some fun along the way.

Produkt-Details

• Erscheint lt. Verlag: 11.7.2023
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: how to build a business • how to find capital • how to find investors • how to grow a business • how to make a company profitable to sell • how to scale a company • how to sell in international markets
• ISBN-10: 1-5445-4402-2 / 1544544022
• ISBN-13: 978-1-5445-4402-1 / 9781544544021