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KaCHING! -  Scott Finkelstein

KaCHING! (eBook)

Unlock the Secrets to Boosting Sales for Exponential Income
eBook Download: EPUB
2023 | 1. Auflage
198 Seiten
Bookbaby (Verlag)
979-8-3509-0383-6 (ISBN)
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Introducing KaCHING! - Unlock the Sales Master Within and Skyrocket Your Income!
Introducing KaCHING! - Unlock the Sales Master Within and Skyrocket Your Income!Are you ready to take your sales skills to new heights and multiply your income? Look no further than KaCHING! - the ultimate guide to mastering the art of sales, unlike anything you've seen in corporate training or other sales books. Discover the hidden secrets and strategies of the world's top sales masters, as you dive into the advanced yet easy-to-implement techniques that have helped the author generate over $6 billion in sales throughout his career. KaCHING! is meticulously crafted to lay the foundation for your sales success. Each chapter is packed with engaging stories that make the lessons relatable, memorable, and easy to apply as soon as you've read them. With a conversational tone, our author shares the secret sauce he's honed over four decades in sales and sales leadership. The book's structure is designed to gradually build your confidence, ability, and belief system, setting you up for extraordinary success in your career. But KaCHING! is more than just a sales book - it's a guide to life skills. Sales isn't only about earning an income; it's about influencing others and achieving what you desire in all aspects of life, from relationships to personal goals. If you're ready to unleash your inner sales master and transform your life, start reading KaCHING! today and elevate your game to unprecedented levels!

Chapter 1: Get Ready to Learn

“We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.”

— Peter Drucker

Greetings, sales professionals! Whether you’re just getting started in your sales career or you’re a seasoned professional seeking to hone your skills, you deserve kudos for taking the step to read this book and trusting in me to help you grow your sales.

And that, in a nutshell, is what this book is all about. I want to help grow sales for you. I want to help you achieve an income that truly changes your life. As I said in the Forward, I’ve been blessed with a three-decade-plus career in sales and have created more than $6 billion in new business for the companies I’ve worked for around the globe.

I’m talking about big companies, small companies, mega companies, and start-up entrepreneurs in both the B2B and B2C arenas. And I’m eager to share with you the secrets to sales success I’ve learned during my career.

Why the heck should you listen to me?

Good question. So, before we get started, I want to share a little of my background.

I had a great career in corporate sales, and I enjoyed it enormously.

Four years ago, I decided it was time to give back to all the great coaches and mentors who blessed me with knowledge, experience, guidance, and lessons from their trial-and-error bumps and bruises.

Now, I believe it’s my turn to pay it forward and share my experiences, share how I created significant sales; how I won incentive bonuses and sales competitions that enable me to win trips to stay at the Ritz Carlton on Maui, the Ritz Carlton in Aruba, and numerous other incredible destinations as rewards; how it was possible for me to take my kids on these trips and enable them to experience the world, as well as provide them with opportunities and rewards for all they desired.

For my youngest son at the age of 10, the reward was a $400 baseball bat. And now, years later, I just made the tuition payment for that son’s fall semester. He will attend college and come out with ZERO tuition debt.

That’s a big deal to me. I wanted to make certain not to saddle him with a financial burden just as he starts his professional career.

But more than merely acquiring things and providing for my family, I have been able to show my sons, Jesse and Josh, that through hard work and the right coaching, this lifestyle was achievable for them or for anyone willing to acquire the knowledge and then apply it.

That’s one of the major reasons I opted to walk away from the corporate sales career and become a sales mastery coach. Not only could I help others achieve greater sales results, but in the process I could give back and show my sons how to build communities and make the world a better place.

Are you ready to learn?

If you’re ready to learn, rest assured what I’m about to show you can change your life. Learning is a mindset, and we’ll talk about the importance of that mindset often in this book, but learning is only part of the equation. The bigger question is are you ready to take ACTION on what you learn?

It’s often said that “knowledge is power,” but that’s not true. If it were, then librarians would be the richest people on the planet. No, while knowledge is important, it’s the application of knowledge that is power.

“Why would anyone invest their time in learning and then do NOTHING with it?”

Statistically it’s a fact that 97% of you who read this book, listen to a podcast or attend a sales training workshop will do NOTHING!

That statistic infuriates me! Our most valuable and limited asset is our time. Why would anyone invest their time in learning and then do NOTHING with it?

Again, 97% of you will take no action, and that’s not merely sad, it’s tragic.

I highlight this statistic for several reasons:

  1. f you’re part of the 97%, then save yourself the time and effort and simply put down this book or give it to someone who wants to be part of the 3%. Please.
  2. I want to change the stats. I’m hoping by highlighting this number that 97% of no action drops exponentially. My dream is 100% take action, and while I’m realistic enough to recognize that 100% is all but impossible, I hope that at least 25% of you do. And when you do, please shout it out! Go to social media and share how you’ve taken action.
  3. This book is designed to help you take action. I understand that sometimes people don’t take action because they’re not sure what the first step is. No worries. I’m going to make sure you know what steps to take and how to take them so you can start to build your confidence and TAKE ACTION to change your life!

Increase your skillset for success

If you truly are ready to embrace the mindset of learning and increasing your skillset for success, then it’s critical to make this mindset of learning and taking action a daily habit.

You see, there are shelves and shelves of books out there to teach you sales skills. Anyone with a library card can access that information. The problem is that those books fall way short. Mindset is critical. You can have the best skills in the world, but if your mindset doesn’t match, then your success is limited at best.

That’s why I’m talking about establishing a mindset for learning before taking the next step. Once that learning mindset is in place, then together we’ll quickly shift into the mindset for success. Then, and only then, will I teach you the sales skills and techniques that will enable you to take the knowledge you’ve acquired and learn to apply it.

How will you learn to do that?

In one of my favorite books, Limitless, by Jim Quick, the author talks about three things we must ask ourself as we’re about to learn:

  • How will I use this?
  • Why must I use this?
  • When will I use this?

These questions set what we call our Reticular Activation System (RAS). The RAS is the compass that’s in our heads, and by setting our compass for learning, we can listen for the clues that will guide us to our next steps.

To help you set your RAS, at the end of every chapter you’ll be asked to answer these questions. Get yourself a pen and paper so you can gain the muscle memory of asking and answering these three questions. I want you to ask yourself those questions before and after each chapter, then create your action plan on how you’re going to use the knowledge you’ve just received.

In so doing, you will get into the habit of checking your compass as guideposts along your path to Sales Mastery.

The “I Know” Wall

OK, so you’re ready to learn. You’re firmly positioned in the mindset of learning. Now, I have a second mindset for success to teach you; one that keeps you from getting in your own way.

One of the biggest obstacles to success is the concept of “I KNOW.”

One of the most important things I have learned in the mindset for learning is from ActionCOACH Founder Brad Sugars. It’s called the “I Know” Wall.

You all are aware of this mindset. How often have you listened to someone telling you something and, to yourself or even out loud, you say, “I know.” If you have kids, especially teenagers, you understand this one. But it’s human nature for anyone, including yourself, to respond to the “I know” comment by putting up a wall to learning. It’s virtually impossible to avoid, and the “I Know” wall is the biggest block to learning.

I not only promise you, I guarantee you I’m going to say some things in this book that you’ve heard before. What’s the old saying, “there’s nothing new under the Sun.” So, sure, I’m definitely going to say something you’ve heard or read before, but before you throw up the “I Know” wall, understand that just because the information is not new, perhaps the manner in which that information is applied is new.

The application of existing knowledge in new and creative or even unexpected ways has a long and financially rewarding history. When Steve Jobs returned from his exile back to Apple, he wanted to introduce colors to spice up the drab, industrial beige/gray computer monitors. Jobs was displeased with the way the colors were inconsistent on the plastics Apple was using. He didn’t invent a new method of coloring the plastics, instead, he turned to the candy industry and learned how those manufacturers were achieving consistent coloring. Then he applied that process to the Apple computers. He didn’t invent anything; he simply repurposed existing knowledge to his need.

So, expect me to say something you already know — or think you know — but open your mind to the possibility that how I teach you to implement the knowledge might be different and of value.

Perhaps it’s a new way to use or repurpose existing knowledge. Or possibly it’s helping you recognize, “Oh, yeah, I used to do that. Hmm, why did I stop doing that?”

I can assure you, even after three decades in sales, I still have to stop myself from hitting the “I Know” wall. Now, instead of saying, “I know,” I...

Erscheint lt. Verlag 12.6.2023
Sprache englisch
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-13 979-8-3509-0383-6 / 9798350903836
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