Persuading Aristotle
The timeless art of persuasion in business, negotiation and the media
Seiten
1998
Allen & Unwin (Verlag)
978-1-86448-739-8 (ISBN)
Allen & Unwin (Verlag)
978-1-86448-739-8 (ISBN)
- Titel nicht im Sortiment
- Artikel merken
Using principles introduced by Aristotle and refined ever since, the author of this text seeks to provide the reader with the key to effective communication. To persuade you must use "ethos", "logos" and "pathos"; in demanding face-to-face situations, Thompson shows how.
'When Peter Thompson, master of the broadcasting art, turns his attention to the nuts and bolts of persuasion, the result is precisely what you d expect: lucid, comprehensive and intensely practical.' Hugh Mackay, Author of The Good Listener'As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.' Peter DruckerIn the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece. There Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos and pathos.A modern master of communication, Peter Thompson, rediscovers those secrets and presents them to you in Persuading Aristotle. Principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility, and how to best persuade different types of listeners.Thompson's simple and elegant style, enlightening examples and practical insights will change the way you think about getting your message across>in presentations, negotiations and the media.
You ll be a more confident, strategic persuader, capable of persuading Aristotle himself.'Competence in public speaking is as essential today as it was for the senators, traders and citizens of ancient Greece. Peter Thompson's Persuading Aristotle is highly recommended ' David Griggs, National President National Speakers Association of AustraliaPETER THOMPSON is host of ABC Radio National s breakfast program, and ABC TV s First Wednesday. He has taught communication and negotiation through the Australian Graduate School of Management and to private clients.
'When Peter Thompson, master of the broadcasting art, turns his attention to the nuts and bolts of persuasion, the result is precisely what you d expect: lucid, comprehensive and intensely practical.' Hugh Mackay, Author of The Good Listener'As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word.' Peter DruckerIn the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece. There Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos and pathos.A modern master of communication, Peter Thompson, rediscovers those secrets and presents them to you in Persuading Aristotle. Principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility, and how to best persuade different types of listeners.Thompson's simple and elegant style, enlightening examples and practical insights will change the way you think about getting your message across>in presentations, negotiations and the media.
You ll be a more confident, strategic persuader, capable of persuading Aristotle himself.'Competence in public speaking is as essential today as it was for the senators, traders and citizens of ancient Greece. Peter Thompson's Persuading Aristotle is highly recommended ' David Griggs, National President National Speakers Association of AustraliaPETER THOMPSON is host of ABC Radio National s breakfast program, and ABC TV s First Wednesday. He has taught communication and negotiation through the Australian Graduate School of Management and to private clients.
PETER THOMPSON is host of ABC Radio National's breakfast program, and ABC TV's First Wednesday. He teaches communication through the Australian Graduate School of Management and to private clients.
1 How persuasion works: What Aristotle taught2 Thinking and organising3 Persuasive language4 How to persuade different personalities5 Step-by-step business presentations6 The astute negotiator7 Dealing with the mediaFurther reading
| Erscheint lt. Verlag | 1.11.1998 |
|---|---|
| Verlagsort | Sydney |
| Sprache | englisch |
| Maße | 140 x 215 mm |
| Gewicht | 242 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-86448-739-9 / 1864487399 |
| ISBN-13 | 978-1-86448-739-8 / 9781864487398 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
der unverzichtbare LEGO® SERIOUS PLAY® Praxis-Guide für Workshops, …
Buch | Hardcover (2023)
Hanser (Verlag)
CHF 55,95
Wie man die geheime Sprache zwischenmenschlicher Beziehungen …
Buch | Hardcover (2024)
Berlin Verlag
CHF 36,40
Die Rede des Häuptling Seattle an den Präsidenten der Vereinigten …
Buch | Hardcover (2024)
Patmos Verlag
CHF 14,90
