Creative Problem Solving for Managers
Seiten
2005
|
2nd New edition
Routledge (Verlag)
978-0-415-34542-2 (ISBN)
Routledge (Verlag)
978-0-415-34542-2 (ISBN)
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This is an accessible text and lively introduction to the skills of creative problem solving. Using extensive case-studies from a wide range of business situations, it illustrates the techniques used to solve management problems.
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:
* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift.
As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:
* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift.
As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.
1. Creativity and its Importance in Business 2. Blocks to Creativity 3. Theories of Creativity and the Creative Problem-Solving Process 4. Objective Finding, Fact Finding and Problem Finding/Definition 5. Morphological Analysis and Related Techniques 6. Brainstorming 7. Lateral Thinking and Associated Methods 8. Synectics 9. Miscellaneous Ideation 10. Evaluation 11. Implementing Ideas 12. Computer-Assisted Problem Solving
| Erscheint lt. Verlag | 7.4.2005 |
|---|---|
| Zusatzinfo | 101 Line drawings, black and white; 10 Tables, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Gewicht | 612 g |
| Themenwelt | Medizin / Pharmazie ► Medizinische Fachgebiete ► Psychiatrie / Psychotherapie |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-415-34542-1 / 0415345421 |
| ISBN-13 | 978-0-415-34542-2 / 9780415345422 |
| Zustand | Neuware |
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