Web3 Marketing (eBook)

A Handbook for the Next Internet Revolution

Amanda Cassatt (Autor)

eBook Download: EPUB

2023 | 1. Auflage
240 Seiten
John Wiley & Sons (Verlag)
978-1-394-17196-5 (ISBN)

Infos

THE ESSENTIAL WEB3 MARKETING BOOK

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Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin--Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers--already working or investing in Web3, exploring what it means for their business, or considering a jump into something new--and for anyone who wants to understand the next internet revolution.

Autor

AMANDA CASSATT is the Founder and CEO of Serotonin, the world's leading Web3 marketing firm and product studio. She was the Chief Marketing Officer for ConsenSys between 2016 and 2019, bringing Ethereum to market and helping to grow it into one of the largest and most robust blockchain ecosystems. She regularly speaks at global events and is featured in news outlets around the world.

Inhalt

Preface xi

Part 1 What Is Web3? 1

Chapter 1 The Evolution of Web1 and Web2 3

Chapter 2 The Evolution of Bitcoin and Ethereum 15

Chapter 3 The Evolution of Ethereum into Web3 25

Chapter 4 The Metaverse 59

Part 2 Web3 Marketing in Theory and Practice 67

Chapter 5 Inventing Web3 Marketing 69

Chapter 6 Know Your Product and Your Audience 83

Chapter 7 Build a Marketing Team 99

Chapter 8 Set Key Metrics 105

Part 3 The Web3 Marketing Funnel 111

Chapter 9 Introducing the Web3 Marketing Funnel 113

Chapter 10 Discovery 117

Chapter 11 Engagement and Use 151

Chapter 12 Retention 169

Part 4 Web3 Transformation and Web2.5 179

Chapter 13 Defining Web2.5 181

Conclusion 193

Notes 197

Acknowledgments 207

About the Author 209

Index 211

Produkt-Details

• Erscheint lt. Verlag: 28.3.2023
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Business & Management • Marketing • Marketing & Sales • Marketing u. Vertrieb • Strategic Marketing • Strategisches Marketing • Web3 • Web 3.0 • Wirtschaft u. Management
• ISBN-10: 1-394-17196-X / 139417196X
• ISBN-13: 978-1-394-17196-5 / 9781394171965